October, 2014

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Common Mistakes in Implementing a New Product Management Framework; Tools for Product Management; ProductCamp Atlanta Recap

Good Product Manager

Common Mistakes in Implementing a New Product Management Framework. Based on our research at SiriusDecisions, we know that improving the overall product lifecycle management framework/process is a top priority for the coming year for many b-to-b product management leaders. This is certainly not a new trend. Some organizations have tried to improve their product lifecycle management framework — and their overall process used for innovation and go-to-market activities — over and over a

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The Importance of Developing Personas in Product Design

Sachin Rekhi

Sample personas from MailChimp. Personas are an important design tool that should be in the toolset of any product manager or designer. Personas are fictional characters developed to represent the different archetypes of users of your product. A persona typically describes the goals, pain points, behaviors, and psychology associated with members of a particular segment.

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5 Reasons To Invest in Training for Your Service Team

TSIA

It’s tough to get much return on investment (ROI), these days, so the recommendation to invest in customer service is often met with “Yes, I know we should, but…” And then there are the excuses “too expensive”, “not in the budget” or “the money is better spent elsewhere” So why invest in training?

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How do you hook your customers?

DISQO

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds?

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Dog Training + Product Management

Product Manager in Heels

We spend a lot of time training our dog, Gunner. He's a 3-year-old Olde English Bulldogge and we got him from Doubletake Bulldogges in Massachusetts. We work with the Pawsitive Dog in Boston and couldn't be happier. He has his CGC Certification and is training to compete in Rally. Needless to say, we're a bit obsessed with him. I bring this up because he's an important part of my life, and helps me with product management.

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Tools for Product Management; ProductCamp Atlanta 2014

Good Product Manager

What tools do you use for product management? What tools and technologies do you use for product management? How well do they work? At SiriusDecisions, we’re conducting a survey of b-to-b product managers and what applications they do (and don’t) use. The survey takes only about 5 minutes to complete, and in return for your participation, you will receive a complimentary copy of the forthcoming SiriusDecisions Field Guide on Product Management Tools.

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The Inertia to Innovation at Scale and How To Overcome It

Sachin Rekhi

Throughout my career, I’ve had the opportunity to launch innovative new products not only as an entrepreneur at my own startups like Anywhere.FM and Connected, but also as an intrapreneur at Microsoft and LinkedIn, bringing brand new products to market at these established tech firms. Every established tech firm aspires to bring the innovation culture that’s so native to startups to their own organization, but often struggles to do so.

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6 Steps to Skyrocketing Your Service Delivery With Journey Mapping

TSIA

Journey mapping is a company diagram that illustrates what customers truly want when it comes to service delivery and product involvement based on actual customer experiences. The more touch points customers receive, the more detailed the map. The purpose of customer journey mapping is to understand service delivery from start to finish so that companies can improve their processes for exceptional customer service.

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How do you hook your customers?

DISQO

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds?

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Follow. Break. Transcend.

Product Manager in Heels

I was fortunate enough to attend UX Fest 2014 at Fresh Tilled Soil just outside of Boston. It was an awesome event and helped me rethink how I've been doing product management. C.Todd talked about 'Shu-Ha-Ri' during his talk on Making UX Top of Mind. Shu-Ha-Ri is a term that comes from martial arts and is a way of thinking about learning new techniques and methodologies.

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The mobile app treasure trove: 32 usability resources

UserTesting

The reviews in the App Store and Google Play can be ruthless. If your app has a poor user experience and gets bad reviews early on, your chances at success are shot. You’ll want to make sure you’re building an … The post The mobile app treasure trove: 32 usability resources appeared first on UserTesting Blog.

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Do you have an organized Social Presence

SidsAvenue

So how many you are not using Facebook? How many of you have not heard about Twitter and Facebook? We all are social more on social networks then in the society. According to social media research, Facebook has around 1.11 billion users across the globe. LinkedIn has 277 Mn users, Twitter boasts of 200 million users and Google+ also says it has around 340 million active users.

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How do you hook your customers?

DISQO

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds?

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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The State of Knowledge Management: 2014

TSIA

Originally published on Ragsdale's Eye On Service - Today at Technology Services World I am releasing the results of my August knowledge management survey both online, and in my Power Hour session at 4:15. The data shows that companies continue to find enormous potential in knowledge management, but are often thwarted by corporate culture, and tend to blame technology for process problems.

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4 Steps to a Successful Go-to-Market Strategy for Managed Services

TSIA

Developing global go-to-market strategies to push technology services, especially managed services sales , frequently leads to a complex and resource-consuming development process, all too often with disappointing results. The best approach is a clearly structured, “fast-track” method that encourages teamwork, which has been proven to result in new ideas and strategies, and in some cases, increased sales.

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3 Reasons Why Your Current Knowledge Sharing Process Isn’t Working

TSIA

According to McKinsey , 20% of your workweek is spent looking for internal information or trying to get a hold of someone who has it. An employee-facing or customer-facing knowledgebase seems like the most logical solution to this problem, however the way we currently implement them clearly isn’t working.

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Thinking Outside the Industry: Improve Performance With Benchmarking

TSIA

In an ideal scenario, companies could put all daily operational duties aside in order to look to the future and develop a strategic plan for delivering breakthrough performance in the coming years. In reality, many operational leaders simply don’t have the time, luxury, or resources to look very far into the future while still maintaining their daily operation.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Escalation vs. Collaborative/Swarming Support Models: Which is Right For You?

TSIA

The technology industry is changing all around us, especially when it comes to customer expectations. Instead of purchasing new technology, customers are purchasing solutions with the added requirement that support organizations be responsible for facilitating their success. Companies that recognize these changes and embrace them in their day-to-day operations are going to be the ones that survive and thrive in this new environment, but how can this be achieved?

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Ignite Your Service Revenue With Expand Selling

TSIA

Recent industry-wide trends have shown that the top 50 technology companies are experiencing shrinking revenue by as much as $8 billion. Revenues are flattening as technology companies shift their business models to include cloud computing subscriptions. From TSIA’s perspective, new playbooks are needed in order to make this difficult transformation and begin delivering profitable revenue growth.

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The mobile app treasure trove: 32 usability resources

UserTesting

The reviews in the App Store and Google Play can be ruthless. If your app has a poor user experience and gets bad reviews early on, your chances at success are shot. You’ll want to make sure you’re building an … The post The mobile app treasure trove: 32 usability resources appeared first on UserTesting Blog.

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How Important is UX to Your Product’s Growth?

UserTesting

Today’s guest post comes from Sean Ellis, CEO and co-founder of Qualaroo and founder of GrowthHackers.com. Enjoy! UserTesting’s own Hannah Alvarez recently posed a question over at GrowthHackers.com regarding the importance of UX within the larger framework of growth hacking … The post How Important is UX to Your Product’s Growth? appeared first on UserTesting Blog.

UX 20
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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Testing and Redesigning Yelp, Step 1: Product Definition

UserTesting

Last week, we gave a sneak peek at our upcoming eBook, UX Design in Action: Testing and Redesigning Yelp’s Website. In this eBook, we teamed up with UXPin and Optimal Workshop to imagine a redesign of Yelp, starting with … The post Testing and Redesigning Yelp, Step 1: Product Definition appeared first on UserTesting Blog.

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Testing and Redesigning Yelp, Step 1: Product Definition

UserTesting

Last week, we gave a sneak peek at our upcoming eBook, UX Design in Action: Testing and Redesigning Yelp’s Website. In this eBook, we teamed up with UXPin and Optimal Workshop to imagine a redesign of Yelp, starting with … The post Testing and Redesigning Yelp, Step 1: Product Definition appeared first on UserTesting Blog.

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UserTesting and the Agile Manifesto

UserTesting

At the crux of every great digital experience, you’ll find a person. Someone who needs something. Someone with expectations and demands. Someone you have set out to help in some way. Just about every organization whose leadership has uttered the … The post UserTesting and the Agile Manifesto appeared first on UserTesting Blog.

Agile 20
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UserTesting and the Agile Manifesto

UserTesting

At the crux of every great digital experience, you’ll find a person. Someone who needs something. Someone with expectations and demands. Someone you have set out to help in some way. Just about every organization whose leadership has uttered the … The post UserTesting and the Agile Manifesto appeared first on UserTesting Blog.

Agile 20
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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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[Infographic] 5 Signs You're Creating Customers for Life

TSIA

Congratulations! Through blood, sweat, and maybe even a few tears, you’ve acquired a new customer. Chances are, you’ve invested a good amount of time and money to do so. What you may not realize is that on average, it takes just over three years to recoup the initial cost to acquire and get to profitability with that customer.

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[Infographic] Optimizing Your Support Delivery

TSIA

In TSIA’s 2014 Customer Success Baseline Survey, we set out to discover what key practices companies are using to drive customer success delivery and performance. Using industry responses, we were able to identify three distinct profiles of customer success organizations (CSOs) as well as establishing a baseline set of performance results and metrics.

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What is the difference between MVPs and experiments and why does it matter?

DISQO

We’ve talked about MVPs extensively in this blog, but an often overlooked point is that they are only one component of a much larger framework. Understanding the importance of an MVP is just as important as launching one. It’s all about user feedback. The goal of an MVP launch is not to launch the first version of a product. It’s simply to start gathering feedback and observing users actually interacting with something.