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How Duolingo uses AI to enhance its user experience

Mind the Product

Digital learning app Duolingo has been on a hypergrowth journey since it was founded in 2011, and now over 20 million active users worldwide. We caught up with Edwin Bodge, Principal Product Manager at Duolingo, to learn more about its product strategy, how AI has helped, and where the product is heading next.

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A Decade of Product Management

Melissa Perri

Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "How do I hire a Chief Product Officer?

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Scaling from 60 to 1,000 People

Mind the Product

TransferWise was formed in 2011 out of frustration with the expense of sending money overseas. Unlike the banks, we display our fee upfront and deduct it before currency conversion. We use the mid-market exchange provided by Reuters with no mark-up, so there are no nasty surprises for customers. We’re happy to boast that the service [.].

Banking 227
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The decade software ate the world

Intercom, Inc.

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

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Focus on Evidence, Not Opinions.

Strategyzer

In 2011, entrepreneur Peter Reinhardt was working with his team within the framework of the Y combinator. After 2 failed ideas and with only 6 months of funding left, he felt a real pressure to figure out what direction they should pursue.

Framework 118
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Trailblazing Women in Product Management: Lisa Yokoyama, Head of Product for Amex Digital Labs at American Express.

280 Group

That was back in 2011 when we didn’t have the P roduct M anagement terminology, but I loved the intersection of thinking about the customer, the technology, and how the marketplace dynamics fit with business strategy. In that role, I built our first online checkout payment button called Amex Express Checkout.

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The 20th Anniversary of the Minimum Viable Product: What Happened?

DevelopmentCorporate

In 2011 Eric Reis popularized the MVP concept in his book The Lean Startup. The Minimal Viable Product (MVP) celebrates its 20th anniversary in 2021. The concept was introduced by Frank Robinson in 2001. Steve Blank expanded on it in 2005 with the Customer Development Methodology.

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