The Product Coalition

MARCH 3, 2024

Let’s explore how CRM marketing helps to better anticipate customer behavior. Understanding your customers is key, but simply understanding their demographics isn’t enough. Predicting their future behavior allows you to anticipate their needs, personalize their experiences, and ultimately, drive conversions and loyalty. So, how can CRM marketing help you achieve this elusive power of prediction?

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

Mind the Product

MARCH 3, 2024

Tom Dyson’s post from 2021 looks at some of the actions you can take to land a first job in product management. Read more » The post SUNDAY REWIND: A guide on breaking into product appeared first on Mind the Product.

Product Management 108

Product Management Product Manager Management Management 108

NextBigWhat

MARCH 3, 2024

Once upon a time, a decision was made to construct a road, envisioning the birth of a great city that would rival the best in the world. As the roads began to be built and streetlights were installed, entrepreneurs, investors, and professionals alike eagerly anticipated the myriad opportunities the new city would offer. Then, one […] The post India’s BrainDrain 2.0 begins appeared first on NextBigWhat.

Construction 98

Construction Product Management Product Manager Management 98

Amplitude

MARCH 3, 2024

Read how Pictory, an AI-enhanced video creation platform, achieved a 16% increase in conversions and a 15% reduction in churn after adopting Amplitude Analytics.

Analytic Tools 97

Analytic Tools 97

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

Lenny Rachitsky

MARCH 3, 2024

Brought to you by: • Vanta —Automate compliance. Simplify security. • Eppo —Run reliable, impactful experiments • Explo —Embed customer-facing analytics in your product — Andrew Bosworth —or Boz, as most people know him—is the chief technology officer at Meta and head of Reality Labs, the company’s augmented reality/virtual reality (AR/VR) organization, which he created in 2017.

CTO 87

CTO User Testing Analytic Tools Research Software 87

Amplitude

MARCH 3, 2024

Learn about the five steps product teams often overlook in A/B testing and experimentation to improve your approach.

Product Research 75

Product Research Testing 75

AB Tasty

MARCH 3, 2024

When it comes to CRO, or Conversion Rate Optimization, it would be natural to assume that conversion is all that matters. At least, we can argue that conversion rate is at the heart of most experiments. However, the ultimate goal is to raise revenue, so why does the CRO world put so much emphasis on conversion rates? In this article, we’ll shed some light on the reason why conversion rate is important and why it’s not just conversions that should be considered.

Software Review 52

Software Review Systems Review B2C Technical Review 52

The Product Cafe

MARCH 3, 2024

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. ☕ Hope you're all crafting amazing products and making each day count. Today, we're diving into something a little different yet super crucial for us product folks - the art of storytelling.

Data Visualization 52

Data Visualization Customer Experience User Testing Customer Feedback 52

The Product Coalition

MARCH 3, 2024

Principles are a very powerful tool in product leadership. They can help you create clarity and alignment, and separate the wheat from the chaff. Here are a few ways to use them in your everyday tasks, and some cases where they are not the right tool. My husband and I grew up very differently. Generally speaking, my parents’ approach to parenting was “Life is hard and our job is to prepare our kids to face whatever life throws at them”, whereas my husband’s parents were more like “We’ll work as

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Research Software Leadership Government Definition 111

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