Sun.Jul 23, 2023

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SUNDAY REWIND: Popular misconceptions of the product craft by Sherif Mansour

Mind the Product

Atlassian's Sherif Mansour shares some common misconceptions about product management and considers why we need to think differently about these issues Read more » The post SUNDAY REWIND: Popular misconceptions of the product craft by Sherif Mansour appeared first on Mind the Product.

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Let’s Talk About the F Word?—?Features

The Product Coalition

Let’s Talk About the F Word — Features Why budgeting for features leads to product failure. For as long as products have existed, product teams have been pushed for features when what matters is outcomes. The push for features is especially prevalent around annual budgeting in most companies that have yet to move to product-based budgeting and even in some that have.

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How to Build a Go-to-Market Team for Your SaaS Company

Userpilot

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. But it’s not that easy. Putting up a GTM team can be daunting, especially because you need to hit the sweet spot between just enough roles and too many people on the deck. This article covers everything you need to know about assembling the right team and ensuring they collaborate well to achieve desired results.

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Creating a Mission Statement

The Product Guy

Surprising a lot of well established companies don’t have good missions statements. Watch and learn more from product management expert, Amin Bashi.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Product Management in the Age of Generative AI

BrainMates

Product Management in the Age of Generative AI By MARTIN NORTH It might be a cliché, but the one constant in product management is that nothing is ever constant. But the changes that are now visible on the horizon, driven by the sudden emergence of functional AI tools, are difficult to comprehend even for product leaders who have become accustomed to rapid technological change.

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When Will It Be Done? Unpacking Estimation Strategies for Product Managers

CardBoard

Estimation. It’s the eight-letter word that haunts every product manager’s dreams. We’ve all been there, haven’t we? Staring down the barrel of a new feature, trying to predict how long it will take to go from concept to code. It’s like trying to guess the final time of a marathon runner who’s never run a mile. Why is it so hard?

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

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