Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. While tech companies witnessed unprecedented growth over the past couple of years, 2023 is a whole new game. Everything from how we serve our customers, retain them, and grow our business has changed—customer retention is no longer a nice-to-have, it’s a critical growth

Data Visualization 59

Data Visualization Analytic Tools Research Software Customer Experience 59

Mind the Product

APRIL 10, 2023

In this deep dive case study, Kirsten Mann, Chief Product Officer at Prospection, shares some learnings so far on the journey that their team to transition from a service-led to a product-led company. Read more » The post A case study: The journey to becoming a product-led company appeared first on Mind the Product.

Product Strategy 227

Product Strategy Strategy 227

Product Management University

APRIL 10, 2023

(Artificial Intelligence) AI and product management is a white-hot topic that runs the gamut, from the countless benefits to product managers all the way to replacing product managers…and everything in between. As with any new technology, there’s a maturation curve. Nevertheless, it’s always fun to think, dream and speculate about what AI and product management might or might not look like when it’s all grown up.

Artificial Inteligence 147

Artificial Inteligence Product Management Product Manager Management 147

Alchemer Mobile

APRIL 10, 2023

Latest Mobile SDKs deliver new features and customizations By Mel Fox, Product Manager for Alchemer Mobile, and Vanessa Bagnato, Director of Product Marketing at Alchemer We’ve made some key enhancements to Alchemer Mobile (formerly Apptentive), which includes new features and improvements in the 6.0 versions of the iOS and Android SDKs. These new features are the direct result of customer requests and are available immediately when you upgrade to iOS SDK 6.1 and Android SDK 6.0.4 We continue to

Document 130

Document Product Research Reference Framework 130

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

Johanna Rothman

APRIL 10, 2023

Every minute, it seems as if someone is talking about how great ChatGPT is. It's going to revolutionize the world! I agree— I am sure AI will revolutionize the world. At some point. But I think it's going to remove all those busy-work jobs , not the jobs where we, as humans, offer value. Here's a short test to know if your job will survive the (somewhat) imminent AI revolution: Does your job require you to analyze something someone already did?

ChatGPT 104

ChatGPT Testing Consulting Article 104

Product Innovation Educators

APRIL 10, 2023

The steps in ranking and valuing Jobs-to-be-Done—for product managers We have talked a few times about Jobs-to-be-Done in past episodes. It is a customer discovery tool for uncovering the unmet needs of customers—the tasks they want to complete or objectives they want to achieve. When using this approach, we may find the customer has multiple Jobs-to-be-Done and each job has a variety of attributes.

User Testing 91

User Testing Healthcare Product Research Artificial Inteligence 91

freshtrax

APRIL 10, 2023

Font choice is one of the most important factors that go into great design. By utilizing the right font, a design can evoke powerful emotions and feelings. Developing a rich understanding of font classifications and how they are perceived by different audiences and cultures is crucial for effective typography and the overall aesthetic of a design. Just like Western typography, Japanese fonts can also be categorized and used to convey vastly different tones.

Magazine 91

Magazine Books Reference Naming 91

UserInterviews

APRIL 10, 2023

No user is the same—but these mental model templates can be reused over and over again to clearly and efficiently visualize user insights.

Customer Feedback 98

Customer Feedback 98

Michael J. Fordham

APRIL 10, 2023

Generate commentary audio using OpenAI, ElevenLabs and open-source football data Continue reading on Better Programming »

Web Development 98

Web Development Web Developers Development 98

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The Accidental Product Manager

APRIL 10, 2023

Roku product managers are creating an ad-supported streaming strategy Image Credit: Mike Mozart The product managers at the streaming hardware provider Roku had a bit of a problem on their hands. They were looking for ways to boost their revenue and they needed some new ideas. I’m not sure if you would call them lucky, but that pandemic thing came along and all of sudden they had a lot more customers for their product.

Product Management 65

Product Management Product Manager User Testing Advertising 65

Nir Eyal

APRIL 10, 2023

When I was younger and involved in competitive sports, I had access to resources, including trainers, to help me understand what I needed to do to improve my performance. Now that level of guidance is hard to find without shelling out beaucoup bucks to hire a personal trainer. The post A Case Study in Implementing the Hooked Model: Gatorade’s Gx App appeared first on Nir and Far.

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Amplitude

APRIL 10, 2023

Don't leave retention to chance. Learn how to drive user engagement and product stickiness in a few simple steps with Amplitude.

Engineering 64

Engineering 64

Centercode

APRIL 10, 2023

We defined what a product launch blog is, and why it's important. We also provided a step-by-step guide on how to write a product launch blog post, including defining your goals, identifying your target audience, determining your key message, and including social proof.

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Product launches Blog Messaging 52

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“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

Generative AI

Amplitude

APRIL 10, 2023

Bring back dormant users for a big return on investment. Learn how to re-engage them in just a few clicks with Amplitude.

Engineering 64

Engineering 64

Centercode

APRIL 10, 2023

We outlined the key stages of a successful product launch, emphasizing the importance of planning, execution, and continuous engagement. We shared essential tools, best practices, and strategic insights to guide you through the launch process.

Product launches 52

Product launches 52

Amplitude

APRIL 10, 2023

Learn how to measure and optimize your new user activation flow for better retention in a few simple steps with Amplitude.

Engineering 59

Engineering 59

DevelopmentCorporate

APRIL 10, 2023

A guest post by Gloria Martinez (gloriamartinez@womenled.org) At the end of the day, running a business comes down to managing the challenges and opportunities in front of you. And making wise decisions about your products or services is a crucial factor in the success of your company. Enter market research. Gathering insights about potential customers […] The post Conducting Successful Market Research Before Releasing a New Product or Service first appeared on Development Corporate.

Market Research 52

Market Research Product Research User Testing Marketing 52

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Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

Userpilot

APRIL 10, 2023

What is the best method of guiding users through your product; an interactive walkthrough vs a product tour? Both aim to deliver information to a user, but both do this in different ways and in different situations. This article will show you what an interactive walkthrough and product tour is, the perfect situations to use them, and some best practices that can help you achieve success.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Data Visualization 98

Userpilot

APRIL 10, 2023

Think about the last time you watched a film on Netflix. How long did it take you to pick one? Was it an instant decision? Or were you like me, browsing through the countless options, just to realize half an hour later or so that you still don’t know what to see and it’s too late now to start watching anything? If it’s the latter, then you’ve experienced Hick’s Law first-hand!

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UX User Testing Product Research Customer Experience 96