Sat.Jan 06, 2024 - Fri.Jan 12, 2024

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What to do if your product isn’t taking off

Lenny Rachitsky

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now P.S. New swag drop Q: I’ve been working on my startup for a couple of years now. What are my options if my product isn’t taking off?

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. demo guy! I think of demos as verbal product positioning. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published.

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How good is Elixir Performance?

TurnKey Labs

Disclaimer: This post about Elixir Performance was written by a ghostwriter who is not affiliated with our company. The writer has significant expertise in the field of big tech and has provided this content for informational purposes only. Our company has not reviewed, edited, or endorsed the content of this post.

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5 Product Management Trends and Predictions for 2024

airfocus

Explore the top 5 product management trends for 2024, from customer-centric approaches to AI integration, data-driven strategies, superior UX design, and the importance of up-skilling PMs.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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15 Product Design Tools that Help Build Successful SaaS Products

Userpilot

In the market for product design tools to support your workflows and help your team work better? A quick Google search will show you heaps of tools, and you may even experience decision fatigue trying to choose the best. In this article, we distilled it to just 15 tools, showing each product’s strengths and weaknesses. TL;DR Best product design tools for design research: Userpilot – Best for identifying user personas Google Analytics 4 – Best free tool for user journeys Hotjar

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A guide to hiring exceptional product managers: Insights from product experts

Mind the Product

In this exclusive episode of The Product Experience podcast, we bring together a diverse panel of product experts from around the world to share their invaluable insights on the essential aspects of recruiting top-notch product managers. Additionally, we delve into actionable tips for candidates seeking to distinguish themselves in the competitive landscape of the product job market.

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Project decision log: benefits and uses explained | Roadmunk

Roadmunk

Learn how incorporating a decision log into your project management process can smooth stakeholder communication and build alignment behind your choices.

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Grid Systems in Design

UX Planet

This article delves into grid systems, outlining their anatomy, types, and responsive layouts to help you in crafting consistent and cohesive designs. What it is? A grid system is a structure of columns and lines that dictates where design elements should be placed on a page. Why use it? To maintain consistency in layout, create visual hierarchy, and establish predictable design patterns.

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The Role of Tech Staffing in Accelerating Product Development

TurnKey Labs

In the tech world, speed is more than a goal; it’s a necessity. This sector moves at a breathtaking pace, where today’s breakthroughs are tomorrow’s old news. In this high-speed environment, the key to staying ahead is not just rapid development but the right team powering it.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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How to present a tech stack

Mind the Product

This article covers how to unlock the potential of your product with strategic tech stack presentations as a technical product manager (TPM). Read more » The post How to present a tech stack appeared first on Mind the Product.

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Solution Consultants, Be The Person You’d Love To Buy From

Product Management University

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. Sure, the product is what prospects are buying in the literal sense, but with few exceptions, the biggest thing that’ll differentiate your products and your organization in the sales process is…YOU!

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Eisenhower Matrix, The Framework That Shows What’s Wrong With Frameworks

The Product Coalition

In our previous article , we presented some key basic notions related to prioritization in product development. Next, we’ll focus on specific frameworks that are often used to boost the process of prioritization. Today let’s talk about the Eisenhower matrix. A backlog is a list of tasks that a product team completes during a time period. This list is linear, and its most urgent tasks are located at the top of it.

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The engineering mindset | Will Larson (Carta, Stripe, Uber, Calm, Digg)

Lenny Rachitsky

Brought to you by DX —A platform for measuring and improving developer productivity | OneSchema —Import CSV data 10x faster | Vanta —Automate compliance. Simplify security. — Will Larson is Chief Technology Officer at Carta. Prior to joining Carta, he was the CTO at Calm and held engineering leadership roles at Stripe, Uber, and Digg.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Launching products at Meta: Neha Bansal (Product Leader)

Mind the Product

We dive into the experiences and insight of Neha Bansal, a seasoned Product Leader at Meta. In this illuminating exploration, Neha unveils the secrets behind launching products at a big tech company. Read more » The post Launching products at Meta: Neha Bansal (Product Leader) appeared first on Mind the Product.

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FinTech Onboarding: 13 Best Practices for Customer Success

Userpilot

With so many options out there for consumers, the FinTech onboarding process is crucial for any FinTech company looking to set itself apart. As with every digital product, the first few minutes on your app will determine whether the user sticks with it or abandons it. A seamless onboarding experience , thus, creates the right first impression, setting you up for success.

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Goal-Question-Metrics (GQMs)

ProductPlan

What is a GQM? Goal-Question-Metrics (GQMs) is a strategic framework used to define goals, ask relevant questions, and improve metrics. The GQM framework was originally created while evaluating project defects in NASA’s Goddard Space Flight Center. Forty years later, GQMs continue to serve as a valuable tool to set comprehensive goals and monitor progress.

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Business and Science Mated, and Modern Product was Born

The Product Coalition

If business answers the who, what, and where, science answers the how and when. Product answers the why in this short story.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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SUNDAY REWIND: How can you nurture a day-one mindset?

Mind the Product

In this week’s Sunday Rewind, Michael Morris offers a few tricks and tips to help you accomplish a day-one mindset and perform at your best. Read more » The post SUNDAY REWIND: How can you nurture a day-one mindset? appeared first on Mind the Product.

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User Research: What Is It and How to Do It in SaaS

Userpilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research. A detailed 5-step process for conducting effective research.

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How to be more innovative | Sam Schillace (Microsoft deputy CTO, creator of Google Docs)

Lenny Rachitsky

Brought to you by Teal —Your personal career growth platform | Vanta —Automate compliance. Simplify security | Ahrefs —Improve your website’s SEO for free — Sam Schillace is deputy CTO and corporate vice president at Microsoft. Prior to working at Microsoft, Sam started a company called Writely, which was acquired by Google and became the foundation of what today is Google Docs.

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Can guessing your Body Fat % be a Risky UX case?

UX Planet

This is the continuation of “UX of Onboarding: PLG Series” where I do teardowns and discuss user onboarding onboaring UX. As a fitness enthusiast, I tried Asana Rebel onboarding and loved the initial visuals and personalization! It felt engaging and tailored to my needs. However, I found the body fat percentage question using a slider and illustrations (15–40%) a bit off and risky more to say.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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What product teams can learn from InVision

Mind the Product

With InVision shutting up shop by the end of this year, we reflect on what went wrong at the UX design and software company. Read more » The post What product teams can learn from InVision appeared first on Mind the Product.

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How to Use Single Ease Question (SEQ) to Measure Usability

Userpilot

Any product manager can deploy a feature into production – but what’s the point of all that hard work without getting into the participant’s mind and understanding whether it’s usable or not? The Single Ease Question (SEQ) can be your key to understanding usability. It’s an easy way to gain a simple version of the truth, cut through data, highlight problematic spots, and identify areas that could be made more user-friendly.

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Effective Agility Requires Cultural Changes: Part 1

Johanna Rothman

I see many teams and team members who say, “Agile stinks. It's a way to force me to work too fast and not finish anything.” When I ask people what's happening, they say: We're doing an agile death march because someone else already told us what we have to do and the date it's due. We have a standup which is more like a serial status report at least once a day for an hour.

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GPT Store is a UX disaster

UX Planet

OpenAI recently released a long-awaited store for GPTs. Now, ChatGPT Plus subscribers can access a collection of GPTs created by different users. In this article, I want to review the downsides of the current version of the store. This review is also available in a video format: [link] GPTs home page When we navigate to the Explore GPTs section, we will see a page that invites us to discover GPTs that suit our needs.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Taking a 360 degree approach to roadmaps

Mind the Product

How to optimise your B2B product roadmap with a 360-degree approach, merging customer feedback, internal stakeholder insights, and market trends. Read more » The post Taking a 360 degree approach to roadmaps appeared first on Mind the Product.

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How to Conduct a UX Audit in SaaS

Userpilot

In the world of SaaS, having a seamless user experience can make or break your company's success. This is why conducting a UX audit is so important – to understand where the user experience is lacking and why. But the question is, how do you conduct a UX audit, what quantitative data should you look at, and what does a good UX design even look like?

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The Exciting Future of Cyber Physical Products

Gocious Blog

Innovation in technology and product development is the key driver of progress in today's fast-paced world. It involves creating and implementing new ideas, processes, and products to improve efficiency, solve problems, and meet the evolving needs of society. From artificial intelligence (AI) and renewable energy to smart devices and biotechnology, product development innovation impacts nearly every aspect of our lives.