Sat.Dec 31, 2022 - Fri.Jan 06, 2023

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Layoffs: Has the Product Management Industry Failed Us?

The Product Coalition

If we were truly lean and agile, shouldn’t we be way below the 153,000 layoffs mark? The Fall of Icarus — Jacob Peter Gowy 2022 was a dark year for the technology industry. Back in May, I wrote about the layoff trend for 2022 , but I honestly didn’t expect the situation to get this bleak. When I wrote that piece, we were around 25,000 impacted. Fast forward to December of the same year, we were more then 153,000 people chopped according to layoffs.fyi.

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The 5 Ws and 1 H for Product Managers

Product Management University

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more. In this post, we’ll look at what the 5 Ws and 1 H are, how they relate to product management, and share examples of these questions in the product management world.

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How to find out what your customers want by Janet Bumpas

Mind the Product

In this ProductTank Oslo talk, product consultant and coach Janet Bumpas explains the key aspect of a product hero: building a product that customers love. What are products exactly? Are they a blend of features unified in a central theme? Are they tools to complete certain jobs or enhance users’ living standards? Or are products simply [.] Read more » The post How to find out what your customers want by Janet Bumpas appeared first on Mind the Product.

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Slowing Down: Choosing Not to Set Goals for 2023

Product Talk

Happy New Year! For the past several years, I’ve published a state of the business report as my initial blog post of the year. And this year will be no different. In this post, I’ll reflect on the past year and look at the year ahead. Let’s dive in. Reflecting on 2022: Measuring the Impact of Our Course Business. Switching to a course-first business has had a major impact on the number of people we can reach.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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The Product Management Yin and Yang

The Product Coalition

Credit: Alex Padurariu Early-stage Product Managers, you’ve been lied to. You were told to do a bit of everything. But doing the splits hurts your company. You can regain focus with the Product Management Yin and Yang. If you’re a product manager (PM) you’re maybe juggling with 10 things. Trying to push that boulder up that hill. This may sound like the right thing to do.

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How to Create a B2B Sales Demo Script

Product Management University

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. In this post, we’ll explain how to create a sales demo script, cover some of the questions we frequently hear, and provide an example demo script.

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ONE THING on 2023 Product Culture Resolutions

Product Culture

My friends, let’s make 2023 the year of impact. We all work hard (often too hard). We all deliver a lot to customers and stakeholders. I know I sometimes forget to step back and examine which things are making an impact, and which things — even if they seemed like good ideas — don’t measure up in terms of ROI. Subscribe to my weekly Nano-letter: Sign Up.

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The Difference Between Annual Product Planning and Quarterly Planning

ProductPlan

Achieving great things takes planning. These exercises build consensus around strategic imperatives. Moreover, they identify dependencies and synergies, as well as dictate the future work of numerous colleagues. Furthermore, they create alignment and accountability. And, inevitably, those plans will change. How frequently those plans change, however, is a delicate balance.

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How To Create a Data Product: Steps for Adding Value to Businesses And Teams

The Product Coalition

Continue reading on Product Coalition ».

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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The language of product – Andy Polaine on The Product Experience

Mind the Product

Welcome back to The Product Experience podcast! For our first podcast episode to kick off 2023, we speak to Andy Polaine, Design Leadership Coach, about the ever-so-sweet language of product. The perfect topic to start the new year. [.] Read more » The post The language of product – Andy Polaine on The Product Experience appeared first on Mind the Product.

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Alchemer and Apptentive Together

Alchemer Mobile

By David Roberts, Alchemer CEO. Today we announce Alchemer’s acquisition of Apptentive to customers and employees. It’s an exciting time for us and for our industry. Our industry is incredibly important and yet not well defined. People call it customer experience (CX), employee experience (EX), voice of the customer (VoC), feedback management (EFM), survey software (SS), or experience management (XM).

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CX expert Bill Price on creating frictionless customer experiences

Intercom, Inc.

Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. Customer service teams are all too often drowning in angry, repetitive tickets, and yet, we don’t seem to focus enough resources on tackling the reasons behind it. Could all of this extra work, unhappy customers, and lost revenue be avoidable?

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How To Conduct A Mobile App Usability Test: The 2023 Guide

The Product Coalition

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use. By conducting usability testing, you can identify and fix any issues before the app is released, increasing the chances of its success in the market.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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How I got my job in product – Karen Velasquez, Product Manager Signable

Mind the Product

Karen Velasquez is a product manager who has been working at electronic signature provider Signable for the last 18 months. Here’s how she got her job in product. How did you find out about the job and why did the role appeal to you? I saw it advertised on LinkedIn. It was local, I felt [.] Read more » The post How I got my job in product – Karen Velasquez, Product Manager Signable appeared first on Mind the Product.

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Price Transparency: Putting the customer first in B2B software

Mixpanel

Customer Focus is one of our core cultural values at Mixpanel. We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. That’s why we’ve made all of Mixpanel’s plans available for purchase online with our pricing clearly listed on our website. This removes the friction of customers having to schedule a call with a sales rep, negotiating on price, and the many other steps that completing a B2B software

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Charting a Path to Greatness

The Product Guy

Greatness starts with talking to users, talking to prospects, talking to someone who has direct outside access to your product. Watch and learn more from product management expert, Meghan Nesta.

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Mobile App Tracking Best Practices and Tools: The 2023 Guide

The Product Coalition

If you’re reading this, you’re here because you need to get a better understanding of how users interact with your app. This article will take you through the mobile app tracking process from start to finish, the best practices for mobile application tracking, and the best mobile app tracking tools to do so. What is Mobile App Tracking? Mobile app tracking is the process of capturing data points across user activities in a mobile application with the aim to uncover the insight needed to improve

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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The 30 Best Pieces of Advice for Entrepreneurs in 2022

First Round Review

The best company-building advice is timeless, with a focus on the fundamentals. We rounded up 30 essential insights for startups to lean on in the coming year, no matter the climate.

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How To Recognize Effective Project and Program Management

Johanna Rothman

Random Feature Roadmap for One Program. Several people on social media have denigrated the terms “project manager” and “program manager.” These people claim there is no need for either role in an effective team, especially an agile team because the team can manage its own deliverables. While some agile teams can manage their own deliverables, that's not the only role for a project or program manager.

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417: Using roadmaps with OKRs – with Michael Harrison

Product Innovation Educators

A process for improving product roadmapping using Objectives and Key Results – for product managers. Today we are talking about roadmaps. Some product people love roadmaps, while a lot hate them. What can make them better? Our guest has had good experience creating roadmaps from objectives and key results (OKRs), and he is going to tell us how.

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The Dark Days of a Product: How Teams Provide Value During the Tough Times

The Product Coalition

Every product has a dark period and sometimes several. Dark periods are when a product team knows what to design and develop and go about doing it, but the work has yet to be exposed to users in any significant way. The dark periods are challenging. Product dark periods are when a product team’s commitment and culture are tested. The dark periods are a grind.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Negative NPS Score: Why It Happens and How To Fix It

Userpilot

If you’ve been conducting user sentiment surveys recently, there’s a good chance you faced a negative NPS score. Or else, why would you be here? In this article, we go over why you got a negative NPS and what you can do to prevent it from stunting your product growth. Let’s start with the basics: TL;DR. The Net Promoter Score (NPS) is a metric that asks users how likely they are to recommend your product or service to others on a scale from 1 to 10.

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How to Choose a Roadmap Tool

Dragonboat

People often associate the word “roadmap” with “product”, but the reality is that everybody needs to create roadmaps. At the end of the day, a roadmap is a plan of action that defines what are the goals that we are trying to achieve, and how to achieve them. A roadmap tool helps users create, manage […]. The post How to Choose a Roadmap Tool appeared first on Dragonboat.

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The 5 Levels of Iterative Planning [Infographic]

Agile Velocity

Planning is indispensable for all agile teams to visualize, align, adjust, and implement. No matter how well-documented the plan is, it often requires pivoting and adjusting. Adopting Iterative Planning at various levels helps teams stay focused and address impediments in a timely manner. We created this easy infographic to outline the different levels of Iterative Planning, their objectives, and the tools and techniques to use. .

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The Essential Role of Data in Product Management

The Product Coalition

How Product Managers Use Data to Make Informed Choices Continue reading on Product Coalition ».

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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How To Improve MQL to SQL Conversion Rate & Drive More Customers to Your SaaS?

Userpilot

Are you trying to improve MQL to SQL conversion rate to drive product growth ? This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. Let’s dive in! TL;DR. MQL is a potential customer fit for your business, reviewed by the marketing team. SQL is a potential customer with a clear intent to buy in buying cycle’s final stages.

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What is Experience-Led Growth?

TSIA

Over the next few years, customer experience will surpass price and product as the most important differentiator in business-to-business (B2B) organizations. It’s safe to say that prioritizing customers’ experience is essential to organizational success and growth. This is where experience-led growth comes into play.

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Kickstart the New Year with a Self-Audit

Nir Eyal

As New Year’s Eve approaches, so does the customary exercise of introspection and self-reflection. The practice of examining ourselves can be a powerfully healthy one. Done correctly, it leads to self-awareness, which increases our ability to exercise control over our emotions and provides a greater sense of well-being. But done incorrectly, self-reflection can go awry.

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