Userpilot
AUGUST 31, 2022
Brands that know how to create raving fans will always take the lion’s share of customers. Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. Sounds too good to be true? Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool.
The Product Coalition
AUGUST 31, 2022
This is the first of several product management articles I will be writing until I successfully break into product management. This is for my fellow future entry-level product managers and other people looking to go into product management. Photo created with the help of canva I just completed a course at Product School, “Product Analytics Micro-Certification (PAC)™,” To commemorate this moment, I decided to write about product analytics in general.
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Gainsight
SEPTEMBER 1, 2022
Add built-in scheduling. Add widgets. Make the home screen customizable. Add more views. More analytics. Offline capabilities. Make it purple. Make it integrate with Zapier. Make it take screenshots, store PDFs, and send notes to your grandma on her birthday. . To be sure, Product Managers spend a lot of time deciding which features need to be added to their product.
Product Innovation Educators
AUGUST 29, 2022
How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution. Getting enamored with our solution can distract us from the customer experience. Instead, the customer experience is a component of what creates value for customers.
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
Userpilot
AUGUST 29, 2022
Your customer success process can easily become chaotic. Since customer success is a relatively new career, CSMs tend to take tasks from sales, support, product marketing, and more than they can handle. But if your goal is to engage users , retain customers, and drive success, you better not get distracted from the most impactful tasks. So, what customer success processes should you focus on as a CSM?
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mind the Product
AUGUST 28, 2022
This week’s Sunday Rewind takes us back a few years to an article from Juan Jose Ramirez that unpicks our approach to product design and suggests a design methodology that product managers may find useful to add to their workflow. The author says that most product professionals start with a high-end design for their product [.] Read more » The post SUNDAY REWIND: Stop thinking about the user interface appeared first on Mind the Product.
The Product Coalition
SEPTEMBER 2, 2022
Achieve more in less time with less headache. Continue reading on Product Coalition ».
280 Group
AUGUST 30, 2022
How and why did you break into Product Management? . Having started my career as a beer marketer, I needed some way to redeem myself! . My time with Anheuser-Busch was a great learning experience which soon led me to become partner in a Mar-Com firm , leading the creative teams. For a half dozen years , I met with Product Managers who had come seeking creative for their new product launches.
Product Management Today Submitted Articles
AUGUST 28, 2022
Google defines a mentor as “someone who helps you see a clearer path, beyond obstacles, uplifting and guiding you towards your goals”…
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Mind the Product
SEPTEMBER 1, 2022
This article offers a lesson in understanding why product managers need to ask themselves "What are my customer's core problems?" Without knowing this answer there is no way they'll be able to make informed decisions. [.] Read more » The post Always solve your customer’s core problems appeared first on Mind the Product.
The Product Coalition
AUGUST 28, 2022
Product leader Paul Yokota talks about work experiences, and the launch of version one of the Animoto Marketing Video Builder. Continue reading on Product Coalition ».
Intercom, Inc.
AUGUST 31, 2022
Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. In this CX for Growth webinar, we explore the world of B2B SaaS social media with one of our partners, Chatdesk , a customer care platform that helps businesses increase conversions and provide a better customer experience through social and support channels.
First Round Review
SEPTEMBER 1, 2022
Claire Butler, Figma’s first business hire, walks us through the different phases of the company’s community-led growth model — from planting the seeds with power users in stealth mode all the way to layering a sales motion and moving upmarket.
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Mind the Product
AUGUST 30, 2022
For this special episode, our very own Randy Silver, and Lily Smith dived deep into product discovery. With their many years of experience in product, and over 2 years of interviewing some exceptional product experts, they share their best tips. [.] Read more » The post A deep dive into product discovery – Lily and Randy on The Product Experience appeared first on Mind the Product.
The Product Coalition
SEPTEMBER 2, 2022
The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael Porter There I sat, facing a significant strategic choice. After what seemed like months of work, our product was emerging from stealth mode. The leadership team finally agreed on the vision. The north star was clear?—?enabling consumers to make the right decisions about their health at an affordable price.
Johanna Rothman
AUGUST 31, 2022
I'm halfway through this week of working through my too-high WIP. So far, I exposed my WIP and talked about how I planned to use continuous flow in Part 1. Part 2 was about cycle time and using Cost of Delay to make easier decisions. Today is about why I don't use a real backlog because I get interruptions. I want to make those interruptions easier to manage.
The Product Guy
AUGUST 28, 2022
Tune your understanding of the customer, the feedback, connect it to real solutions. Watch and learn more from product management expert, Don Ross.
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Mind the Product
SEPTEMBER 2, 2022
This week on our Learnings from London series, we turn our attention to #mtpcon London 2015 where Shiva Rajaraman, currently VP of Product at OpenSea, led an engaging session on how to be awesome in product management. [.] Read more » The post Learnings from London: Going from Meh to Awesome by Shiva Rajaraman appeared first on Mind the Product.
The Product Coalition
AUGUST 29, 2022
This is Part 3 in the series on API Monetisation. Be sure to also read Part 1 and Part 2. If you aren’t planning on directly making revenue from your API then you may need to draw on indirect monetisation models to build your business case. Generally speaking, indirect API monetisation is where you link the impact of your API through to revenue drivers elsewhere in the business.
Mixpanel
AUGUST 31, 2022
When a product doesn’t have good customer retention, it’s like working with a leaky bucket. Without existing customers coming back to your product, sustainable growth and revenue become much harder. Even more, a satisfied customer who continues to use your product is more likely to recommend it to others. Bain & Company found that a 5% increase in customer retention can lead to a 25-95% increase in revenue. .
Userpilot
AUGUST 28, 2022
What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? Buyers are always on the lookout for businesses that offer continuous value, making them preferable to their competitors. So let’s see what you can do to increase your customer value and retain loyal customers. TL;DR.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
Mind the Product
AUGUST 29, 2022
In these two talks from MTP Engage Hamburg, Thor Mitchell, Head of Platform at Miro, and Holly Donohue, Chief Product Officer at Purple, share two different perspectives on the mental qualities you need as a Product Manager. Watch the two sessions in full below or read on for the key points. [.] Read more » The post Humility and personal resilience in product – MTP Engage Hamburg 2022 appeared first on Mind the Product.
Usersnap
SEPTEMBER 1, 2022
Brands are always looking for effective ways to gain a larger market share. One approach regularly discussed is the importance of crafting personalized customer experiences. One of the best ways to drive better customer experience than using sentiment analysis tools. Below, we describe what an online sentiment analysis tool is and how businesses can benefit from using them.
Johanna Rothman
AUGUST 30, 2022
As I said in my Day 1 post, my WIP is too high. Here's where I stand with my WIP: I completed one presentation, so I have 4 remaining. I have some feedback on the book that I need to integrate. I want to address the next 3 chapters, because they're the platform for the next part of the book. I finished one week of the videos for the writing workshop.
Userpilot
SEPTEMBER 2, 2022
On the hunt for the best instructional design software to create course content and engage learners? In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. What to look for in the right instructional design tool. The top ten instructional design tools on the market. Ready? Let’s go! TLDR; Instructional design software helps you create custom eLearning courses and training material.
Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)
Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.
Mind the Product
AUGUST 30, 2022
On Mind the Product this month, we saw popular articles ranging from London throwbacks to making better product decisions with evidence. Read on to check out our top 5 popular posts on Mind the Product this month. [.] Read more » The post August’s top product management content appeared first on Mind the Product.
ProductBoard
SEPTEMBER 1, 2022
Remember planning a roadtrip in the good old days before smartphones? We used to fire up the dial-up connection, connect to the internet at a snail’s pace, load up MapQuest, and print out the step-by-step instructions for our journey. Before that, we had an actual physical map—a giant, unwieldy piece of paper that we’d refer to periodically.
Johanna Rothman
AUGUST 29, 2022
As with many of you, sometimes my WIP (Work in Progress) is too high. When that occurs, I don't use a backlog or create iterations. Instead, I use continuous flow. That's because working in flow allows and creates ease in my development. This week, I want to finish these things: 5 presentations, one of which I need to finish today. 1 book. I started it in the wrong place, so I'm reorganizing and rewriting.
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