280 Group

SEPTEMBER 20, 2021

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. The “spray and pray” method — sending your message out to a wide audience and crossing your fingers that a portion of them will be interested — is ineffective and often a waste of money. Different people may want your product for different reasons, and piquing their interest will require you to highlight different aspects of your product or serv

Data Visualization 295

Data Visualization Research Software Product Research User Testing 295

Product Management University

SEPTEMBER 20, 2021

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Before Tylenol, Advil, Motrin or Excedrin, the world somehow got by on aspirin for general aches and pains. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today for every discomfort imaginable like cold, flu, sinus, arthritis and a slew of other ailments.

Marketing 130

Marketing Product Marketing User Testing B2B 130

eG Innovations

SEPTEMBER 22, 2021

Enabling Proactive Monitoring of IT Applications and Infrastructures. The Dictionary Definition of Proactive. Proactive /pr???akt?v/. Adjective: (of a person or action) creating or controlling a situation rather than just responding to it after it has happened. What is Proactive Monitoring? In the realm of monitoring products, proactive monitoring usually means identifying potential issues within IT infrastructure and applications before users notice and complain and initiating actions to avoid

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience Artificial Inteligence 52

Alchemer Mobile

SEPTEMBER 22, 2021

Coffee and product managers are the perfect blend. Get your cup of coffee ready and watch the full recording from our live panel discussion with product professionals from leading brands like Auth0, Mailchimp, SAP Concur, and productLivity. Here are some of the questions we cover: How did you get to where you are today? What did your path to product management look like?

Customer Feedback 235

Customer Feedback Data Visualization Product Management Product Manager 235

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

Mind the Product

SEPTEMBER 23, 2021

I've been investing in the stock market for more than a decade, and I recognize that it is a world that I am equally passionate about and entertained. There are many things that I've learned that we can apply to improve our day-to-day product management practice. [.] Read more » The post Only losers average losers appeared first on Mind the Product.

Entertainment 191

Entertainment Marketing Product Management Product Manager 191

Product Management University

SEPTEMBER 24, 2021

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. There’s only one way to get that expertise…spend more time with prospects and customers. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise.

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Your Business Doing It Properly? Video marketing is intended to create and provide quality content tailored to your audience. It should appeal, engage and effectively convert your visitors?—?it should essentially take them through the sales funnel. You may give your audience video content throughout the whole consumer journey with niches such as videos that assist to educate your audience, making it easier to trust your brands and make their choice quicker for

Marketing 156

Marketing Customer Experience Advertising Branding 156

Mind the Product

SEPTEMBER 22, 2021

With #mtpcon London/EMEA just around the corner, it's time to get excited! We revisit tips from previous speakers. [.] Read more » The post Top tips from #mtpcon speakers appeared first on Mind the Product.

Product Management 185

Product Management Product Manager Management Management 185

Mironov Consulting

SEPTEMBER 19, 2021

Many companies have replatforming efforts underway. This is an essential part of the software product business, but fraught with poor assumptions and lack of experience/understanding. I've seen the majority of these replatforming and reimplementation efforts fail.

Customer Experience 145

Customer Experience Engineering Product Strategy Strategy 145

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Intercom, Inc.

SEPTEMBER 21, 2021

The support landscape has changed, making traditional, disconnected support tools no longer good enough. Learn how to future-proof your support tech stack with our new guide. It’s official: C-level executives have finally caught up with what savvy support leaders have long known – customer support is business-critical. But under the weight of outdated, disjointed tools, support teams have struggled to get off the repetitive query treadmill to provide the kind of personal, efficient support that

Research Software 118

Research Software Download User Testing Consulting 118

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. Here are three reasons why this happens, and what you can do to overcome each of them. Photo by Spencer Selover from Pexels Two weeks ago, I had laser eye surgery, which put an end to 35 years of wearing glasses. You might think that after 35 years I would have already gotten used to my eyeglasses and lived with them peacefully, but it wasn’t the case.

User Testing 139

User Testing Customer Experience Product Research Startups 139

Mind the Product

SEPTEMBER 19, 2021

This isn’t the first time we’ve re-run this episode of The Product Experience podcast, and I doubt it will be the last. It’s our first ever episode of the pod and one that’s packed with useful insights for anyone looking to forge a successful career in product management. So, in the spirit of our Product [.] Read more » The post SUNDAY REWIND: Moving Up the Career Ladder appeared first on Mind the Product.

Product Management 177

Product Management Product Manager Management Management 177

First Round Review

SEPTEMBER 21, 2021

Frustrated with your Executive team meetings? We tapped 25 top leaders from the startup C-Suite to share their tested tips, from getting started with an executive team to crafting the agenda and tracking success. Whether you're a first-time CEO or seasoned startup leader, there are plenty of new ideas to try from folks at Superhuman, Lattice, Asana and more.

Startups 113

Startups Testing 113

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ProductCraft

SEPTEMBER 22, 2021

Faced with an ever-growing list of demands, decisions to make, and stakeholders to satisfy, how does a product manager (PM) avoid making mistakes? You don’t. Mistakes are part of the learning process. However, there is a secret PM skill that you can utilize to make fewer mistakes and to thrive in your communication and collaboration. Read more » The post The secret product manager skill no one ever talks about appeared first on ProductCraft by Pendo.

Product Management 108

Product Management Product Manager Management Management 108

The Product Coalition

SEPTEMBER 19, 2021

Today I want to talk about a simple technique that many product managers overlook in their pursuit of shipping products fast. Continue reading on Product Coalition ».

Product Management 133

Product Management Product Manager Management Management 133

Mind the Product

SEPTEMBER 21, 2021

These days, remote working is becoming the new normal. There are so many benefits to it, but there are challenges too. As a team, you'll be working on a project together but it's harder to collaborate when you're not in the same room. That's where an effective roadmap comes in. [.] Read more » The post Roadmap creation tips for remote teams appeared first on Mind the Product.

Roadmap 177

Roadmap 177

Strategyzer

SEPTEMBER 22, 2021

It’s not enough to say: “innovation lives everywhere across our organization” or “it’s everybody’s job to innovate around here”.

Strategy 128

Strategy 128

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The Product Guy

SEPTEMBER 19, 2021

Sometimes the greatest challenge is making sure you are inspiring everyone responsible for delivering on a successful product. Watch and learn more from product management expert, Amin Bashi.

Engineering 88

Engineering Product Management Product Manager Management 88

The Product Coalition

SEPTEMBER 21, 2021

Design Thinking is a human-centered and solution-oriented problem-solving approach. Understanding the human requirements involved, re-framing the problem in a more human-centric manner, generating alternative concepts, and adopting a hands-on approach to prototyping is immensely effective in handling ill-defined challenges. Many design teams at some of the world’s most successful technology businesses use it.

User Testing 116

User Testing Research Software Product Research Certifications 116

Mind the Product

SEPTEMBER 24, 2021

In this ProductTank London talk, João Craveiro, Lead Product Manager at Farfetch, provides some tips on how product managers can turn internal-facing products into products that are just as well-loved as the crown-jewel customer-facing products. [.] Read more » The post Internal facing products don’t have to be bad by João Craveiro appeared first on Mind the Product.

Product Management 170

Product Management Product Manager Management Management 170

Userpilot

SEPTEMBER 22, 2021

Why do you track online engagement for your SaaS app? Because it helps you understand how customers are interacting with your brand across all departments and stages of the user journey. To do that, you need the best engagement tools. In this article, we discuss what engagement tools are and why you need them for your SaaS. In addition to that, we will analyze some of the best engagement platforms available.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

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Data Visualization

CardBoard

SEPTEMBER 21, 2021

As entire organizations are moving to digital working environments, online meeting spaces are increasing in use and popularity. Companies have found how tough it can be to keep members engaged and feel a part of the bigger goal. Today’s remote workers are trying to find new and creative ways to improve the experience – most of which involve changing the content of the meetings with icebreakers or social hours.

Customer Experience 98

Customer Experience Reporting Tools Document Workshop 98

The Product Coalition

SEPTEMBER 22, 2021

How Holistic Thinking and Strategy Alignment Can Help Our Products Deliver Value Continue reading on Product Coalition ».

Product Management 144

Product Management Product Manager Management Management 144

Mind the Product

SEPTEMBER 21, 2021

We always encourage people to experiment with their product development techniques — but experimenting with your team can be a step too far. To get some expert advice, we talked with Monzo Chief Product Officer, Mike Hudack (ex-Facebook, Deliveroo) about how he approaches this, what's worked and what hasn't, how to avoid cross-team dependencies, the key to effective communication and collaboration, and much more. [.

Development 170

Development 170

Userpilot

SEPTEMBER 21, 2021

If you’re not someone with a background in web development, figuring out the right modal UI design for your SaaS can be quite a headache. Sure, you want your modals to conform to your brand’s color scheme, but there are so many different ways that modals could be used that it’s hard to know where to start with the actual content. If that problem sounds familiar, then this is the article for you.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

Data Visualization

Mixpanel

SEPTEMBER 23, 2021

Experimentation is a huge part of getting your product right, whether it’s trying out a new feature or potential tweaks to existing elements of your app. When it comes to running these kinds of product tests, using feature flags can be a really effective and minimally disruptive way to go. We spoke to David Martin, Senior Solution Engineer at Split, about how feature flags open up dynamic, low-risk possibilities for product experimentation—and, thanks to Split and Mixpanel’s integrat

Analytic Tools 97

Analytic Tools Data Visualization User Testing Reporting Tools 97

The Product Coalition

SEPTEMBER 19, 2021

Ensure Input from the Right Experts on the Right Topics Photo by veeterzy on Unsplash As a Product Manager, you make decisions about what problems to prioritize solving, but you’re not the expert on engineering, design, sales, customer relations, or marketing. How do you ensure that you’re getting the input from the right experts on the right topics?

Workshop 112

Workshop Engineering Books Customer Experience 112

Mind the Product

SEPTEMBER 20, 2021

Discover why negotiation is such an important skill to master and how you can improve your ability to negotiate with confidence. [.] Read more » The post Quick read: Learning to negotiate — when, why and how appeared first on Mind the Product.

Product Management 149

Product Management Product Manager Management Management 149