Product Management University
APRIL 12, 2021
Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate. Before we get to the plan, here’s the first thing you’re NOT going to do.
Roman Pichler
APRIL 13, 2021
What are KPIs? Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination.
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Userpilot
APRIL 10, 2021
Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. The larger your SaaS empire becomes, the more likely this is to be the case. Source: me.me. If we assume that not all customers are the same, it would be futile to give all of them the same generic product tour (oh hey Intercom!).
280 Group
APRIL 12, 2021
Status of the Job 2021: Product Marketing Manager. Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, Product Marketing Managers moved into the spotlight. By creating effective messaging and marketing programs, they got the word out about product innovations that could help make customers’ lives easier by addres
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
Alchemer Mobile
APRIL 14, 2021
Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Media and Entertainment category.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Mind the Product
APRIL 12, 2021
One of our universal truths in product is that the nature of the job varies greatly between organizations. Yet there’s a specific role — the Startup Product Manager — the uniqueness of which calls for a deeper dive to fully equip and prepare professionals to manage themselves, and their employers, in a budding product group. [.] Read more » The post Managing Expectations – Product Management at Startups appeared first on Mind the Product.
Roman Pichler
APRIL 13, 2021
Listen to this article: [link]. What are KPIs? Key performance indicators (KPIs) are metrics that measure how your product is doing. Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination.
Alchemer Mobile
APRIL 13, 2021
Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category.
Product Management Unpacked
APRIL 16, 2021
Career need a kickstart? Imagine a future with impact! 9:00 p.m. on Sunday night… Dread sets in… It’s the sensation of knowing tomorrow will feel like the past 99 Mondays. You’ll sign in, then zombie-walk through a day of routine engineering tasks to patch old patches as everyone around sprints to meet a product ship date that only matters to your boss’s boss.
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Mind the Product
APRIL 13, 2021
When we talk about product strategy, we often go back to the double diamond approach: identify the problem that you need to solve, then work on creating & optimising a solution for it. There’s a similar approach to Product careers — first, we need to get the job, then we need to excel in it. [.] Read more » The post Cracking the PM Career – Jackie Bavaro on The Product Experience appeared first on Mind the Product.
Product Management University
APRIL 14, 2021
Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case.
The Product Coalition
APRIL 10, 2021
‘Let me just spend 1 hour playing around with the app so I can figure out what happens when the user is logged in…and they have this… Continue reading on Product Coalition ».
First Round Review
APRIL 13, 2021
Top startup leaders and operators share their best tips for new startup employees, including hitting the ground running, how to prioritize what to work on, and growing your career.
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“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.
Mind the Product
APRIL 15, 2021
We all know that diverse teams build better products: if your products are to resonate and find traction with the general population, then that population needs to be represented within your team. But although we’ve explored the reasons why it makes sense to hire with diversity in mind for some time — for example Martin [.] Read more » The post Diversity in product: Are we nearly there?
Product Management University
APRIL 14, 2021
B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in the sales process!
The Product Coalition
APRIL 16, 2021
A question I get often is the difference between a Product Manager, Product Marketing Manager and a Growth PM. Continue reading on Product Coalition ».
dscout People Nerds
APRIL 14, 2021
Group ideation is too important to leave to chance. These key principles will help you balance both the art AND science of running productive, inclusive—and fun—ideation sessions.
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Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.
Mind the Product
APRIL 14, 2021
Today, #mtpcon Digital APAC got off to an exciting start! We saw three engaging keynotes covering discovery, product development, and cybernetics, plus a plethora of interactive breakout sessions. Here’s what we learned throughout the day… Kicking things off from Mind the product HQ in the UK meant that by 4.30 am our time we’d already caught [.
Product Management University
APRIL 13, 2021
Why are there so many product manager titles? The list keeps growing! Once upon a time, there was one product manager title, product manager. Today and we have…. Product managers. Technical Product Managers. Principal Product Managers. Associate Product Managers. Senior Product Managers. Group Product Managers. Lead Product Managers. …and the list goes on.
The Product Coalition
APRIL 16, 2021
Hint: it’s closer to information technology than creative talent! Continue reading on Product Coalition ».
Johanna Rothman
APRIL 13, 2021
I had great fun with Cherie Silas and Alex Kudinov on their podcast, “Keeping Agile Non-Denominational.” Listen to Unfreezing the Frozen Middle. You've seen or heard about this problem: Senior leadership says, “Yes we need agility!” The teams say, “Yes, we got the agile goodness here!” And the middle managers? They're stuck.
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Mind the Product
APRIL 13, 2021
What are the priorities for the next few months? It’s the question I asked every time I went to help an organization struggling to release a new product or get customers to adopt their current ones. Sometimes people answered by saying they needed to ship things by a certain date, sometimes they gave me some [.] Read more » The post Why every product and UX leader needs to be a storyteller appeared first on Mind the Product.
NextBigWhat
APRIL 12, 2021
InfoEdge has been running successful products at scale and importantly, given the churn in the audience, the product teams really need to stay agile and keep building for the new audience and their evolving taste. Here is an AMA we did with Puneet Verma, VP of Product at Naukri on the product management process they follow. How can anyone make sure that they are diversifying the products along with making sure that it is aligned to the common vision of a company. ?
The Product Coalition
APRIL 14, 2021
Personas have always had a significant but conflicted place in the UX (user experience) design process… Continue reading on Product Coalition ».
Indicative
APRIL 12, 2021
Today, we’re launching our first new tool in 5 years. It’s a new way to explore the various paths users take through your product, to uncover the most common paths users take and gain a deeper understanding of the customer journey. We’re pretty excited about it, and we bet you will be, too. Drumroll please… Introducing Journeys. Journeys is designed to help you better understand what actually happens when users interact with your product.
Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)
Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.
Mind the Product
APRIL 16, 2021
In this #mtpcon Digital APAC keynote, product discovery coach Teresa Torres unpacks some of the ideas behind a cross-functional team-based approach to continuous product discovery. Watch the video to see Teresa’s talk in full (Mind the Product members can also watch the recordings of all our #mtpcon Digital APAC talks here). Or read on for an [.] Read more » The post Getting to a team-based approach to continuous discovery by Teresa Torres appeared first on Mind the Product.
Agile Velocity
APRIL 13, 2021
It is no secret that Agile transformations are costly and time-consuming. It is also no secret that developing Agile capabilities can help your organization achieve business results that make the endeavor worth it. So how do you know you’re ready right now ? Is there such a thing as a perfect time to do an Agile transformation? What should you be thinking about and considering?
The Product Coalition
APRIL 12, 2021
I joined Aircall in March 2020 as Head of Product. Soon after, despite the outbreak of the Covid 19 pandemic, Aircall raised $65M in Series C funding. The growth and product ambitions were huge and my role as a Head of Product was to help make this happen. My first focus was building the team, but not just any team: a passionate team of PMs and designers that make the product magic happen.
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