Sat.Jul 13, 2019 - Fri.Jul 19, 2019

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Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

First Round Review

At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives startups a competitive edge.

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You Should be Doing More Generative Research. Here’s a Guide to Get Started.

dscout People Nerds

Here’s why generative research matters, when you should be doing it, and an action plan for starting at your company.

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7 Reasons Why MVPs Go Wrong and How to Address Failure

ProductCraft

Even if you take every precaution taken before starting development on your MVP, you still might end up with a disappointing release. An MVP can fail for a number of reasons, and knowing each of them can help you minimize risk and stay in control of the project. In this article, we suggest what you. Read more » The post 7 Reasons Why MVPs Go Wrong and How to Address Failure appeared first on ProductCraft by Pendo.

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Optimal Product Process™ 3.0 Phase Seven: Retire

280 Group

This post describes the seventh phase in the Optimal Product Process: Retire. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE. “A poorly executed end-of-life and product retirement can cost companies millions and significantly damage the company’s brand”. As the product ages it may be revised, with a new version as a replacement, or it might be intentionally discontinued or sold on an ongoing basis without much effort being put into it.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions. Source: How Decisions Are Made by Alpha Everybody in Product has subscribed to the importance of data as a driver of high quality decision-making by now. But tragically few are able to do it. ??

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4 Ways to Improve In-App CX with Onboarding Techniques 

Alchemer Mobile

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, and a 76 percent increase in app usage.

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Getting the Right Push

The Product Guy

Finding the right people to contribute to your professional development can be hard — but is quite essential to being a successful product manager. Watch and learn more from product management expert, Mihaela Draghici.

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New Relic’s Mark Weitzel on creating open developer communities

Intercom, Inc.

So what’s the key to having happy developers? A joyful, transparent development experience. As we keep building out our own platform so teams can customize Intercom for their own needs, we’ve loved getting to know the great group of developers and partners building apps for our customers and for themselves. I head up platform partnerships here at Intercom so every day I’m thinking about ways we can support those developers and make it as easy as possible for them to build useful and valuable app

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Product Management Strategies for Supporting Collaboration by Gretchen Anderson

Mind the Product

More and more organisations are switching to agile working, yet few business people have been trained in collaborative skills. Although we like the idea of working together, businesses can stifle collaboration and teamwork through competition and individualism. In this ProductTank San Francisco talk, product designer and author Gretchen Anderson shares her thoughts and experiences of collaboration as she discusses the impact of teamwork on businesses.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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Why you should test other people’s sites before your own

Userzoom

Budget is often restrained for designers and researchers; whether in time, money or both. So, why would it ever make sense to test someone else’s website? Especially where you don’t have any ownership or influence to change the designs based on your research or testing? While it may not be the best case for every situation there are times when it makes perfect sense; maybe you have a fresh idea you are a bit unsure of or perhaps you need to showcase the value of research and the client isn’t bud

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Time to Think Product

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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The Power of Performance Reviews: Use This System to Become a Better Manager

First Round Review

Performance reviews are key to accelerating your report's career. A former Airbnb Product Lead shares the conversation template that he's used to build high-performing teams and motivate growth all year long.

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Managing Conflicts Effectively by Parul Goel

Mind the Product

The age-old issue of conflict in the workplace: there are many reasons why we choose to avoid it, but what if we engaged with it effectively instead? In this ProductTank San Francisco talk, Parul Goel, Group Product Manager for Marketplaces at PayPal, evaluates workplace conflict following a particularly challenging conflict of her own. When Parul accepted a promotion at PayPal, she was “in a good space” With growing responsibilities and a larger sphere of influence, she felt motivated and

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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8 Analytics Podcasts for Understanding Users and Mastering Data

Amplitude

If you’re seeking to drive traffic and generate more leads, who better to learn from than the experts themselves? Podcasts are one of the best learning resources available, especially when it comes to breaking down technical subjects such as data science and analytics. To guide your learning, we put together the following collection of the best analytics-related podcasts to listen to.

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Product Professional, What to do?

The Product Guy

Guest Post by: Sean Raftery (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Product development roles and “product” as a discipline are rapidly evolving within technology companies. This evolution is a result of the value that Product brings to an organization looking to build or scale digital products. Product Management at scale has also evolved but at a slower pace.

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The Power of Performance Reviews: Use This System to Become a Better Manager

First Round Review

Performance reviews are key to accelerating your report's career. A former Airbnb Product Lead shares the conversation template that he's used to build high-performing teams and motivate growth all year long.

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Connecting the Dots: How Personalisation Shaped my Career by Elize Bosker

Mind the Product

My product management career has been shaped by my experiences in developing personalised products. In this talk for #MTPEngage Hamburg, I walk through my experiences, failures, and learnings, and share what personalisation in product has taught me so far. Content-based Recommendations Versus Demographics. Personalisation only takes you so far on an ad-driven platform.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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How to Avoid the Frankenstein Effect When Building a Product Portfolio

ProductCraft

Imagine this: You’re sitting in a boardroom across from a major investor. You’ve just finished your pitch, and now you’re sweating a bit, waiting for the response. Sound familiar? That was where I found myself in 2009?giving it my best shot in Birmingham, Alabama, as I asked for a significant influx of capital to back. Read more » The post How to Avoid the Frankenstein Effect When Building a Product Portfolio appeared first on ProductCraft by Pendo.

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The Definitive Guide to Writing High Converting Emails

AB Tasty

Delivering marketing emails that convert is no easy task. Our guide will walk you through some basic principles to get you on track. This article was originally posted on AB Tasty as The Definitive Guide to Writing High Converting Emails.

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Mastering the Art of the Outcome: How Guru Turned Customer Success Into a Company Cornerstone

First Round Review

At Guru, customer success is at the center of every aspect of company-building, from product design to sales strategy. Co-founder and CEO Rick Nucci shows how a relentless dedication to outcomes gives startups a competitive edge.

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Interactive Websites: Improve Your Site’s Engagement

UX Studio

If you assume all websites are interactive, you’ve likely thought right. Of course, with regular usage, you click and interact with any website. But what tricks and trends will make users communicate with your brand more? In this article, I bring you some eye-catching examples of interactive websites. What are interactive websites? First, let’s make the benefit of interactive websites clear: Users can better connect and engage with interactive websites.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Q&A with Tristan Kromer, Lean Coach, Kromatic

Revulytics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Tristan Kromer , Lean Coach, Kromatic , presented Interpreting your Qualitative & Quantitative Data through Storyboarding.

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Keep It Simple, Stupid

Pragmatic Marketing

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid? Many—perhaps most—organizations have their own definition about the roles in product management, and most of them vary wildly.

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Taking Your Digital Product Strategy from Vision to Execution

Emerge Insights

Many great ideas and opportunities are never realized. You may have experienced this yourself working on a digital product that never came close to realizing it’s potential. One of the reasons that so many organizations fail at delivering valuable products and services is the lack of a well-defined strategy or the complete absence of a strategy. […].

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The State of Digital Transformation 2019

Modus Create

Methods and approaches to digital transformation are becoming solidified, and a couple of studies 1 2 released in 2019 highlight the motions that have taken place and show emerging patterns for digital transformation in large organizations. We’ve put together the main takeaways from these overlapping studies, both of which focused on digital transformation and innovation initiatives and processes in larger companies.

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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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Product Managers: Learn to Let Go

ProductPlan

I spent the last couple days in San Francisco attending my first Mind the Product conference. On top of marveling at this year’s venue, enjoying the happy hour kickoff, and soaking up a handful of Marty Cagan quotes, I had the opportunity to speak with incredible product managers on the ground floor. With over 1,500 attendees, the energy from the crowd alone set the tone for a multi-faceted event that left me feeling inspired.

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Keep It Simple, Stupid

Pragmatic Marketing

Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid? Many—perhaps most—organizations have their own definition about the roles in product management, and most of them vary wildly.

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Identifying Growth KPIs that are leading indicators of product success

Mixpanel

Imagine you run a lemonade stand. You meticulously track how many people purchase from your stand each week, because that’s how you make money. For the first two months, the number increased without fail. Then, as if you took a false step on your hike to profit, it started tumbling down the hill. What happened? And how did you not see it coming? After sitting down with some trusted friends and family members, they broke the news that your lemonade simply wasn’t any good.