Intercom, Inc.

MARCH 25, 2019

We’ve all signed up for a product only to realize a few months later that it didn’t quite fit our needs. Think about that gym membership you bought in January you’re still paying for even though the last time you went to the gym was in early February. We remember how easy it was to sign up for the one week free trial on the gym’s website. But to actually cancel, you have to find a phone number, wait on hold, give your membership number and finally pay an exit fee before you can put an end to you

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User Testing Customer Feedback Customer Experience Feedback Software 183

BrainMates

MARCH 26, 2019

I had so much fun when I was a kid in my first years of high school discovering Dungeons and Dragons. I was playing the first release of the basic set in the early ‘80s and I’d spend hours creating heroic persona, sending them on dangerous quests and then leveling up with experience points and treasure. The game was a contest of points, dice rolls, probability and imagination.

Agile 40

Agile Customer Experience Framework Strategy 40

Lead on Purpose

MARCH 28, 2019

Think about a product you use regularly. Why do you use it? Why do you love it? What keeps you coming back?

Positioning 228

Positioning Technology Marketing Product Management 228

280 Group

MARCH 24, 2019

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We invited over 30,000 product managers to participate, and received nearly 4,000 responses. After normalizing the data, the database contained nearly 1,700 high quality responses. Participants in the survey came from across the globe, with 49% working in the US, 21% in Europe, and 16% in Asia, with strong representation from Oceania

Product Research 257

Product Research Data Visualization Customer Feedback Research Software 257

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

Mind the Product

MARCH 25, 2019

With each product I’ve built, things have rarely come together exactly as planned. But it’s not the inconveniences, technical challenges, or misguided people that are the problem. It’s that we ever allow them to catch us off guard in the first place. Anyone can operate under ideal conditions. But ideal conditions are the exception, not the rule. Eighty percent of your time building product will take place in a maelstrom of ambiguity and obstacles.

Product Management 183

Product Management Product Manager Healthcare Product Research 183

Lead on Purpose

MARCH 27, 2019

Guest post by Yvette Bethel Your interconnective infrastructure is the framework that facilitates interpersonal and other work relationships.

Framework 150

Framework Strategy 150

The Product Guy

MARCH 28, 2019

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. > What excites you about your current products? We’re building a category-creating platform that helps product teams build better products. I love working with other product teams. I have genuine empathy for my customers. The product and product team are scaling fast.

Customer Experience 145

Customer Experience Customer Feedback Information Product Management 145

Mind the Product

MARCH 27, 2019

Kai Haley is Google’s Lead of Design Relations, but in her spare time she also looks after the company’s internal Design Sprint Academy. Jake Knapp (late of Google Ventures/GV) may have written the book, but Kai has run the sprints, trained the trainers, and has spent the last few years in the trenches. We had a great talk about all the things you won’t find in the books – the tips and tricks you need to know before you jump in with your team.

Product Research 177

Product Research Entertainment Startups Education 177

Product Management University

MARCH 25, 2019

The transition into product management from a technical role is one of the most difficult. Why? Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven. If you’re a BA, technical product manager, engineer or developer with product manager aspirations, make the move in two smaller steps instead of one big leap.

Product Management 113

Product Management Product Manager Management Management 113

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ProductCraft

MARCH 25, 2019

While on a preschool tour for my toddler, I came across this poster describing “Product vs. Process.” It turns out “Product vs. Process” is a known early childhood educational framework. I’m a first-time parent, so I’m still learning. But seeing this got me thinking it could be a useful framework to apply to product management. The post Product Over Process appeared first on ProductCraft by Pendo.

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Framework Education Product Management Product Manager 110

The Product Guy

MARCH 24, 2019

What key people influenced you in your product management career? Watch as we learn more from product management expert, Alisa Warshawski.

Product Management 140

Product Management Product Manager Management Management 140

Mind the Product

MARCH 26, 2019

Chris Long , Product and Growth Leader and part of the new product development team at Booking.com, introduced the ProductTank community of Karlsruhe to processes and models to drive product growth. Growth and Product Management. Chris says that product managers often are unaware of their responsibility in the growth process. Although many areas in a business affect growth (product, marketing, engineering, data, design), the product manager is first and foremost responsible for the success of th

Product Management 168

Product Management Product Manager Customer Experience Management 168

The Accidental Product Manager

MARCH 29, 2019

Who was it that said “It take a village…”? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts. Today it takes the help of one or more partners to get your product to where it needs to be.

Books 103

Books Product Management Product Manager Management 103

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Generative AI

ProductCraft

MARCH 25, 2019

One specific antipattern in Agile software development involves a product owner (or product manager) morphing into a “backlog owner.” So, what exactly is a “backlog owner?” To understand that term better, let’s first look at what a product owner does. Per the Scrum Guide, the job of the product owner is to maximize the value. The post Be a Product Owner, Not a Backlog Owner appeared first on ProductCraft by Pendo.

Software Developers 98

Software Developers Software Development Agile Product Management 98

ProductPlan

MARCH 28, 2019

When an employee leaves a company, there’s more walking out the door than a salary and a nameplate. They take with them institutional knowledge, project momentum, key relationships, and a little bit of your company’s reputation. Today’s article is all about product management turnover, what causes it, and how to prevent it. When a product manager exits, it can derail major aspects of your product strategy due to their integral role and unique perspective on things.

Product Management 91

Product Management Product Manager Weak Development Team Technical Review 91

Mind the Product

MARCH 29, 2019

A former tech investment banker, June Angelides is the founder of Mums in Technology, the first child-friendly coding school in the UK. A lack of options for learning alongside her baby led June to create a skills-based tech programme for like-minded mothers raising children. In this ProductTank London talk, June demonstrates a new way for organisations to approach learning for mothers while helping to close the gender gap in tech.

Research Software 95

Research Software Market Research Technology Product Research 95

Miro

MARCH 28, 2019

Running an effective 3-hour brand sprint with a remote teamIn case you hadn’t heard yet, we recently announced that RealtimeBoard is now Miro and revealed our new branding, inspired by the groundbreaking and innovative Spanish painter Joan Miró. And while this transformation took place quickly, it also required a lot of thought and planning. How […].

Branding 81

Branding Blog 81

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ProductCraft

MARCH 27, 2019

This week on Product Love, I talked to May Habib, the co-founder and CEO of Qordoba. Words have always been important to May, from her time as a journalist at the Harvard Crimson newspaper to becoming the CEO at Qordoba, a strings platform that makes every application’s words accessible and measurable across platforms, teams, channels, The post Product Love Podcast: May Habib, CEO and Co-Founder of Qordoba appeared first on ProductCraft by Pendo.

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Pragmatic Marketing

MARCH 26, 2019

“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do.

Artificial Inteligence 70

Artificial Inteligence Data Visualization Marketing Research Software 70

ProductPlan

MARCH 26, 2019

You can be a successful product manager without any tools. Unlike a maintenance worker, a carpenter, a lumberjack, or a chef, you don’t require any specialized equipment to do your job, aside from a computer with a decent Internet connection. Heck, thanks to companies like Google, you don’t even need to buy Microsoft Office anymore! But while you can certainly muddle through and survive with a spreadsheet to manage your backlog and a Post-It note roadmap, there are plenty of tools ou

Feedback Software 79

Feedback Software Analytic Tools Data Visualization User Testing 79

Gainsight

MARCH 27, 2019

There’s nothing worse than submitting feedback about a product you love and hearing nothing back. Okay, there’s probably a few things that are worse, but it’s still pretty painful when it happens. It feels like they aren’t really listening to you, and if they aren’t listening, then do they really even care? Now imagine that your customers are experiencing this disappointment, day-in, day-out.

User Testing 78

User Testing Customer Feedback Feedback Software Customer Experience 78

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Data Visualization

ProductCraft

MARCH 25, 2019

Creating a customer-centric culture has never been so important. Most companies can agree on this, yet many don’t know how to form the habits that ensure the customer—not the competitor or anyone else—always comes first. Tatyana Mamut is on a mission to fix this. A leader in Silicon Valley for over a decade, Tatyana. The post Crafting a Customer-Centric Culture: A Conversation With Tatyana Mamut appeared first on ProductCraft by Pendo.

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Pragmatic Marketing

MARCH 26, 2019

“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do.

Artificial Inteligence 70

Artificial Inteligence Data Visualization Marketing Research Software 70

Product Innovation Educators

MARCH 25, 2019

Learn how to cut through the noise and make human connections presenting new products. A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials, and the National Association of Music Merchants for all things musical. For many product people, participating in their industry trade show each year is one of the most important things they do.

Presentation 72

Presentation Events User Testing User Friction 72

Centercode

MARCH 27, 2019

You know that classic movie scene where a new kid walks into a classroom and everyone turns to stare? That kid is Google, and the classroom is the gaming industry. Less than a year after Google invited testers to play Assassin’s Creed: Odyssey on their Chrome browsers , Stadia – its console-free game streaming platform – is here. And it’s not going to sit in the back of the class.

User Testing 75

User Testing Feedback Software Customer Feedback Customer Experience 75

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

Data Visualization

Gainsight

MARCH 28, 2019

Your product can’t suck. That’s a given. But it’s also not enough to be a good product that doesn’t hook your customer and connect to their pain points. When you boil it down, your product falls into one of three categories: 1) shelfware (no one uses it, no one remembers they have it); 2) a tool someone has to use, but hates doing so; 3) the one you want it to be: something so useful it’s not software, it’s a habit-forming product.

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User Friction Customer Experience Presentation Books 72

The Product Coalition

MARCH 29, 2019

When describing a variety of electronic devices connected via the internet, the “Internet of Things” (IoT) presents a more appealing and acceptable term. Typically, these often involve a range of equipment such as appliances, car sensors, smartwatches, webcams, heat monitors, smart air conditioners, lights, software, electronics, smartphones, and some sort of programmable machine.

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Development Data Visualization Entertainment Enterprise 62

DISQO

MARCH 27, 2019

The “last mile” mobility revolution promises to make the experience of getting to and from work better than ever before. Bird, an electric scooter startup that launched in sunny Santa Monica in 2017 with just 10 scooters, has since gained “unicorn status” faster than any other startup before its time. The company earned a $2 billion valuation within one year of launch!

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Transportation User Testing Marketing Reporting Tools 72