Clever PM
AUGUST 16, 2018
One of the challenges that we commonly run into as Product Managers is the battle between opinions and data. And though it would be nice to pretend that data always wins, and that there's always truth in Jim Barksdale's famous quote, "If we have data, let’s look at data. If all we have are opinions, let’s go with mine," we know from practical experience that this is simply not the case.
The Secret PM Handbook
AUGUST 17, 2018
(This is the third article in my Persuasion Tips series.). “Pre-handling objections” is about showing empathy for your audience. You put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you have answers to some of those worries. Pre-handle objections: Put yourself in your audience’s shoes, figure out what they’re going to be worried about, and make sure you address those worries.
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The Product Coalition
AUGUST 14, 2018
Photo by rawpixel on Unsplash Invest in your relationship with your team’s tech lead and it will pay dividends In my time so far at Doximity , I’ve been fortunate to work with two incredible tech leads. These more senior engineers often find themselves in a challenging role, splitting their time between individual contributor responsibilities as well as management duties.
Revulytics
AUGUST 16, 2018
Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your ( insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or worse, email. That rather Machiavellian strategy often results from sales guru Mike Weinberg’s #5 of “Not-So-Sweet 16” reasons salespeople fail at new business development: “they have awful target account selection and lack of focus.”.
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
The Product Bistro
AUGUST 15, 2018
Product Management in a nutshell Tons of ink has been spilled on the art (and science) of product management. About methodologies, strategies, and the like. Grumbling about how the role varies, depending on the organization. Yada yada yada. Let’s simplify this. Product management at its very core is: Identify a problem for some market segment […].
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Roman Pichler
AUGUST 14, 2018
What Maturity Means. A product is mature if it has stopped growing: The benefits it creates no longer rise. Instead, they have started to stagnate. In terms of the product life cycle model, the product has left the growth stage and entered maturity, as the following picture shows. To find out if your product is mature, you should track its performance.
Product Management University
AUGUST 17, 2018
Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most. The Playbook: 1. Target Market Focus. Your target markets drive every key decision in the organization.
The Product Bistro
AUGUST 13, 2018
One of my more popular posts has been on the unwritten truths of Product Management. Originally written over 5 years ago, that post covered many observations and self evident truths. Fast forward to 2018, and there are some additions to this list. Without further ado, I offer these observations: Whiz bang tools don’t make up […].
Intercom, Inc.
AUGUST 13, 2018
Growing up, I was surrounded by video games. In my house, we had the NES, Nintendo 64, Game Boy and a bunch of PC games. I would play video games for hours on end, only stopping for the odd toilet break. But as my love of gaming grew, it became obvious that I wasn’t drawn to the typically popular action or racing games. Instead of Half-Life or GoldenEye, I was drawn to simulation games such as SimCity , The Sims and Theme Hospital – titles that rewarded strategy over speed, patience over practic
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Mind the Product
AUGUST 17, 2018
Is the world more distracting than it used to be? It certainly seems that way. Not just when we’re walking down the street, but at work, and with our families and friends as well. Have you ever sat down at your desk to do some important work, but found yourself unable to escape email or Slack long enough to focus on the important task you said you wanted to do?
Product Management Unpacked
AUGUST 17, 2018
People often describe a product manager as “CEO of the Product.” This sounds appealing, but the reality is that product managers don’t have a CEO’s level of authority over everyone who contributes to making a product successful. Being a product manager is actually more of a high-wire act — managing multiple disciplines and personalities — so you will need a cool head and a chill disposition.
UX Studio
AUGUST 15, 2018
A good product design team can do a huge job in making your product successful. They can make your product easier to understand and easier to use. A good product design team can make PO’s and PM’s life much easier. If it is so useful, how can you build one? Building a great product requires a team effort. But from what team? Developers might be the first ingredient that comes to mind, but visual designers, UX designers, UX researchers have a huge added benefit to the product team and
Intercom, Inc.
AUGUST 15, 2018
On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture.
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“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.
Mind the Product
AUGUST 16, 2018
I have been the CPO/VP of Product for four startups as they scaled to thousands of employees. Because of these experiences – and the many challenges of growth – I’ve become obsessed with different tools and tactics that creative leaders can use to keep fast-growing companies pointed in the right direction. Having a clear, well-defined mission, strategy and culture are helpful tools, but I’ve found that one of the best methods that helps to define a “true north” for a product or
First Round Review
AUGUST 14, 2018
While leading engineering at Instagram, James Everingham spotted a problem: the inevitable dip in transparent decision-making and communication as teams scale. Drawing on three decades of experience, he shares how to operationalize transparency during hypergrowth.
The Product Guy
AUGUST 16, 2018
You just started a new product management job. What should you be focused on your first day, week, month, and beyond? More in the video with product management expert, Alisa Warshawski….
Pragmatic Marketing
AUGUST 17, 2018
Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb number repainted by an outfit that allows you to name your price. I thought you’d get a kick out of their complicated pseudo-socialist price list. FYI, I ended up ignoring all this and writing a check for $30. You may want to read their flyer, but you definitely want to read their yellow price list.
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Mind the Product
AUGUST 15, 2018
Last year I marked my fifth year of working with private equity firm Better Capital and its portfolio companies. Today, however, I’m the Chief Product Officer of a small digital advertising startup, making difficult product decisions and helping the company to grow. This is the story of why I traded private equity for product. I spent my days at Better Capital working with private equity veteran Jon Moulton, and helping to acquire, turn around, and then sell companies.
First Round Review
AUGUST 13, 2018
While leading engineering at Instagram, James Everingham spotted a problem: the inevitable dip in transparent decision-making and communication as teams scale. Drawing on three decades of experience, he shares how to operationalize transparency during hypergrowth.
The Product Guy
AUGUST 13, 2018
Guest Post by: Mark Jones (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Shelley Iocona]. Product people usually like to start with the problem. One problem many are familiar with is being the requirements resource. You know the scenario; “Oh, we need a BA to figure out how these two internal tools should integrate, and you’re great at this, could you give us a hand?
Pragmatic Marketing
AUGUST 16, 2018
Here is a fantastic and funny pricing situation from a friend. Hi Mark, I recently got my curb number repainted by an outfit that allows you to name your price. I thought you’d get a kick out of their complicated pseudo-socialist price list. FYI, I ended up ignoring all this and writing a check for $30. You may want to read their flyer, but you definitely want to read their yellow price list.
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Mind the Product
AUGUST 13, 2018
There are lots of different frameworks for how to run projects so they are ‘agile’. Tim Beattie takes us through some principles that will help you no matter which specific ways of working you choose to implement. Don’t Make Assumptions of Simplicity. When working through a Discovery phase, you’ll be doing activities such as empathy mapping, scenario plotting and user opportunity spotting.
First Round Review
AUGUST 17, 2018
In under six years, Gusto has grown from three guys in a house in Palo Alto to over 600 employees across two offices. Co-founder and CEO Josh Reeves shares how they've scaled the unscalable parts of hiring, detailing three steps the company has taken to retain its unique culture and ensure its best traditions live on.
The Product Coalition
AUGUST 17, 2018
Product managers are playing both strategy and tactics. Strategically, you set the long-term goals that inform the roadmap. Tactically, you want to ensure your Agile team is following the roadmap and delivers as expected. And it seems all you need is to prepare the backlog, prioritize it, push into development and regularly follow up on the status and results.
Pragmatic Marketing
AUGUST 15, 2018
Is everything you do aligned with the sales team? Do you know what motivates them, challenges them and keeps them up at night? Failure to align with sales is one of the biggest problems facing today’s product teams. That’s why we’ve dedicated the summer issue of Pragmatic Marketer to sales alignment. This issue features articles by Jim Ninivaggi of Brainshark , Rod Griffith of MarketReach and Adele Revella and Brock Flint of Buyer Persona Institute.
Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)
Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.
UserInterviews
AUGUST 15, 2018
We made a product video that people, well, actually enjoy watching. That's why we wanted to share our video marketing process, and how we used research to validate creative marketing decisions.
Revulytics
AUGUST 14, 2018
Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the comments). Software usage analytics is the ability to collect, analyze, present, and visualize data on the use of software applications and describes the solutions to understand the adoption of specific features, user engagement, product lifecycles, comput
The Product Coalition
AUGUST 17, 2018
Photo by chuttersnap on Unsplash Validation is critical, but don’t let process kill a good idea too soon When you have an idea for a product or project, the following are the hardest questions to answer: Who is your product for? Why do these people need your product? Why are they going to specifically want your product? You have to do a lot to answer these questions, and the following framework won’t get you there, but it will put you on the right path and give you some structure as you start t
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