280 Group
JULY 30, 2018
Throw Out The “Laundry List”. My boss calls me into his office and says that it’s time to create a new product description. “OK,” I say, not sure what to expect at this new company. He opens a spreadsheet and we start filling in the product requirements. At the top of one page is a space to put in the customer needs. No more than a large cell in the spreadsheet.
The Secret PM Handbook
JULY 30, 2018
After a few well-received presentations to senior executives, a few colleagues at my new company asked me, based on the positive effect I got, “Can you give us some tips on persuasion?”. I’ve been doing product management a long time, and over time my presentation skills have just naturally gotten more polished. A lot of it seems like second nature to me.
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Mind the Product
AUGUST 2, 2018
The internet lends itself to binary positions: you’re either for something or against it, advocating it or decrying it. It’s not just Twitter’s 280 characters that limit us to this black and white thinking, most blog posts and conference talks seem to follow the same trend. And I’m not even talking about politics. Waterfall vs Agile. Qualitative research vs Quantitative data.
The Product Bistro
AUGUST 1, 2018
While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager. Why should we care about this? When I was was posting job req’s, […].
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
280 Group
JULY 30, 2018
Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. So, no— just posting press releases to press release brokers doesn’t cut it. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Alchemer Mobile
AUGUST 2, 2018
Agile teams have a lot of moving parts, and it can be difficult to understand where product responsibilities fall across team members. And a mobile product manager or mobile product owner role can be difficult for only one person to take on. Mobile product managers spend time straddling two worlds: the external customer’s world and the internal team’s world.
The Product Bistro
JULY 30, 2018
Watching a British Police Procedural – Line of Duty, and at the end of a “Season” they did a run down of the investigating team, and one statement caught my attention, that one DC (Detective Constable), had passed her test and was now a DS (Detective Sergeant). This caught my ear, because it is a […].
Mind the Product
AUGUST 3, 2018
No one is immune to cognitive biases. Cindy Alvarez , Principle Researcher at Microsoft and Author of Lean Customer Development wants us to recognize this fact. Because while we can’t avoid bias altogether, she has some advice for us on how to work around bias and reduce the impact it has in our research. You are all an incredibly smart audience, and it doesn’t actually matter, because cognitive biases are really going to screw up what you do anyways.
Intercom, Inc.
JULY 31, 2018
We’ve just unveiled our new publicly available Intercom App Store and rolled out a bunch of new features to make building apps on Intercom even easier at the same time. Among those features are tools and capabilities that enable anyone to build an app that can be used in the Intercom Messenger. We released a beta version of the features earlier this year to a small group of developers, including Typeform.
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First Round Review
JULY 31, 2018
At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.
The Product Guy
JULY 30, 2018
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Mind the Product
AUGUST 1, 2018
As product managers, our job is to make the right decisions. However, as human beings, our decision-making is constantly impaired by systematic cognitive biases, making it really hard to decide objectively and rationally. For example, we look up to our most successful peers and are therefore biased to follow industry leaders such as Spotify, Soundcloud, or Google.
Intercom, Inc.
JULY 31, 2018
It’s rare that one product manages to solve all of your needs or the needs of your customers – no matter how extensive or well designed it is. We all use a plethora of tools to collaborate, communicate and get our work done on a daily basis. Each product used is only one tool of many at our disposal. At Intercom, we believe that tools should be adaptable to your needs and not the other way around.
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First Round Review
JULY 30, 2018
At Pinterest and LinkedIn, product leader Jack Chou learned firsthand how vital it is to zero in continuously on what keeps people motivated as a company scales. Now Head of Product at Affirm, here are the four components of workplace motivation that he leans on from the start.
Nir Eyal
JULY 31, 2018
Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […].
Clever PM
AUGUST 2, 2018
As a Product Manager, it’s in our bones to always do the best job possible, to deliver the best product possible, and to satisfy the most customers possible. But what if I told you that by always succeeding, we’re actually hampering ourselves? While it might feel good to hit a home run every time you […].
Pragmatic Marketing
AUGUST 2, 2018
Value-Based Pricing (VBP) means to charge what your customers are willing to pay (WTP). This is a simple concept to understand and probably impossible to implement. Every buyer has a different WTP. Perfect VBP implies we can read each buyer’s mind and charge them that one price exactly equal to their WTP. Using today’s technology, this is still impossible.
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The Product Coalition
JULY 30, 2018
The comparison has been around for a long time?—?the product manager is the CEO of their product. It’s become ingrained in our thinking and the way we talk about product management. For newcomers, it’s an exciting concept. Everyone wants to be the CEO, right? Make decisions. Create vision. Command respect. But is it true? Is the product manager the CEO?
Nir Eyal
JULY 31, 2018
Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […] The post Kids’ Video Game Obsession Isn’t Really About Video Games.
Miro
AUGUST 3, 2018
The big move: Becoming the only remote member of a collocated team Perhaps this situation sounds familiar: you’ve been working at a company for a while in their main office. You like what you do, but one day, something happens in your personal life that triggers a move to somewhere well beyond a reasonable commute. […]. The post The big move: Becoming the only remote member of a collocated team appeared first on RealtimeBoard Blog.
Pragmatic Marketing
AUGUST 3, 2018
The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own.
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ProductCraft
AUGUST 3, 2018
Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives. Profiles. Debates. Podcast. #ProductStack. Esoteria. Digitally Transforming Language, One Buzzword at a Time. By Tricia Cervenan – Aug. 3, 2018. Share Post: Monday, July 30, 2018. 6:32AM Local Time. Team, I would like to drill down and double-click into the next-generation vision for the organization that will revolutionize disruption.
Daniel Elizalde IoT Blog
JULY 31, 2018
In this episode of the IoT Product Leadership podcast, we talk about energy storage revolution and the key role IoT plays in this new era of distributed energy. We also talk about the challenges of building end-to-end IoT solutions both from a Product perspective as well as the internal organizational challenges that arise when building such […].
The Product Coalition
AUGUST 3, 2018
The 10th Open Mobile Summit (November 27th-28th) returns as the annual hub for globally renowned brands to discuss their digital strategies across all connected devices. Looking ahead at this years show we are moving with industry trends and shifting the focus of the Open Mobile Summit from ‘mobile first’ to ‘customer first’. Now in our tenth year we are bringing together the US’s major brands for two days of strategic discussions about how to improve the customers digital experience.
Pragmatic Marketing
AUGUST 3, 2018
The competitive landscape for software companies, driven by venture-backed startups and disruptive business models and technologies, has only become fiercer in today’s economy. Small players have to make good use of whatever means they have at their disposal to break free from the pack. One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own.
Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)
Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.
BrainMates
JULY 31, 2018
Another great evening at Product Book Club last week, when we got together to discuss Marty Cagan’s revised classic Inspired: How to Create Tech Products Customers Love. Thanks Julian for always being ready to give a summary for those who haven’t read the book (and a refresher for those of us who have, or have made a wholehearted partial effort). Should you read the second edition?
The Accidental Product Manager
JULY 30, 2018
Starbucks needs to find a way to keep the growth going Image Credit: Marco Paköeningrat. Wouldn’t it be great to be a product manager at Starbucks ? Well, if you liked coffee it would be a great job. For the past few years, Starbucks has been experiencing a 5% growth in their stores. However, in the past year this number has started to slip. Clearly the Starbucks product managers need to do something.
The Product Coalition
AUGUST 2, 2018
We know many industry conferences can get old. The same people, the same topics, everyone trying to sell you on something…you know what you’re getting into when you sign up. On the contrary! There are product management conferences that shake things up, and we’ve compiled a list of our top picks. Not only will you be sure to meet new faces, you’ll learn–who doesn’t want to learn something new every day, and at every conference?
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