The Secret PM Handbook
JULY 20, 2018
In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. A good mental model can help you see things in a different way. Click To Tweet.
The Accidental Product Manager
JULY 16, 2018
In the world of grocery stores, success is all about how much shelf space you have Image Credit: Meghan Hess. There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez.
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Pragmatic Marketing
JULY 16, 2018
Roles Before Titles. The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y. But I can give you some guidelines that generalize the areas of accountability.
The Product Coalition
JULY 17, 2018
In a time of unprecedented upheaval, the role of the traditional mobile product manager has evolved to cover an organisations entire digital strategy across multiple devices. Consumers have moved beyond mobile and product managers need to face this reality and develop products that are functional, delighting users across the whole digital ecosystem.
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
Lead on Purpose
JULY 16, 2018
Guest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Intercom, Inc.
JULY 16, 2018
The fact that SaaS products are so easy to evaluate and buy is a double edged sword. Yes, on one hand it’s easier for people to sign up and try your product, but on the other hand, a lack of commitment means that switching costs between products are lower. People can leave as fast as they joined up. Therefore it’s necessary for your prospects to get the most out of their free product trial, and thus the main challenges of customer acquisition lie in: Getting as many people as possible to s
Product Management Unpacked
JULY 19, 2018
I wasn’t supposed to end up here in my career. Seriously. I am, as they say in academic circles, “from ‘industry.” I don’t have a Ph.D. I never aspired to be a researcher. And while I have taught for more than a decade at the graduate level, I was never part of the academic ecosystem. I was an outsider; I like to think I still am. I have led or been a major contributor to two of the most successful software companies in the world.
Mind the Product
JULY 17, 2018
In 2009, I’d already had 15-year career in the tech industry, mainly as a product manager at software companies like Microsoft and Adobe. But that year, I decided to take the plunge into physical products, launching KOR Water with my partner Eric Barnes. Our goal was to make what we called “sustainable hydration” the non-negotiable, socially acceptable choice over bottled water.
The Product Bistro
JULY 15, 2018
As I mothball the consulting services of The Product Bistro, I had on my to do list to move away from the WordPress hosted site, to a self hosted location. Not merely to save $80 a year, but to give me a lot more flexibility in the layout, and control over the site. Fortunately, it fits nicely on the same small-ish droplet hosted on Digital Ocean as most of my other properties.
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Intercom, Inc.
JULY 19, 2018
As up and coming engineers in Silicon Valley, Jean Hsu and Edmond Lau long sought more influence and impact in their respective positions – but they couldn’t shake the feeling of being stuck. Their story isn’t uncommon. Many engineers feel like they must make a jump into management to lead. But as Jean and Edmond will now tell you, following years of engineering leadership at Quip, Quora, Medium and more, that simply isn’t the case.
The Product Guy
JULY 16, 2018
How to thoughtfully include everyone’s experience to build the most effective product. “Absorbing what is useful, discarding what is not, adding what is uniquely your own. ” In a recent live stream from one of our mentors of The Product Mentor , Andrew Hsu’s, lead a conversation around “Agile across the Business”. We are always looking for more product mentors from all around the world.
Mind the Product
JULY 20, 2018
Roisi Proven, product leader for startups in the media industry, brings us a personal case study about her journey towards leading with empathy without harming her own wellbeing. Please note, this talk deals with issues such as death, mental illness, and descriptions of mental breakdowns. Empathy as a Superpower. Empathy is a powerful tool to have as a leader, and by being able to truly put yourself in the shoes of others, and feel the pain of their lived experiences, we are able to support them
Daniel Elizalde IoT Blog
JULY 17, 2018
In this episode of the IoT Product Leadership podcast, we discuss why Product Managers are key to IoT security. We also talk about the importance of creating a culture of security within your company. Since security continues to be one of the top challenges plaguing IoT adoption, this is an episode no Product Leader should miss. […]. The post Why Product Managers Are Key to IoT Security appeared first on Daniel Elizalde.
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Intercom, Inc.
JULY 18, 2018
It’s time to adopt a more modern approach to lead qualification, one that puts your prospects’ needs first. Today we’re publishing The 21st Century Guide to Lead Qualification to help. In the 1960s, IBM revolutionized the sales process with the introduction of BANT, a framework for finding qualified leads for your product. The mantra is simple: qualify your prospects based on their Budget, Authority, Needs, and Timeline.
The Product Guy
JULY 19, 2018
Creating digital health applications requires product managers employ a unique and specific skill set, one that is often only learned by effective collaboration with clinical and administrative personnel. The learning curve can be very steep! Everything from how medical usability studies are conducted to best practices developing front-end requirements that conform to the FHIR data model for interoperability are nuances that can make or break your product development lifecycle.
Mind the Product
JULY 16, 2018
I’ve been in product for some time now and I’ve seen lots of different frameworks and methodologies, from Pragmatic Marketing to the concepts of Lean, and lots in between. I’ve seen enough to be a little bit jaded towards any one methodology, but I also know that methodology is important. When looking at the different methodologies, if there is one commonality between them, it is the ask that product managers (and ideally product marketers, designers, and engineers) get real face time with real
Pragmatic Marketing
JULY 18, 2018
Here is a question from a reader: I have a skills gap that I need to close. I earned my Certified Pricing Professional (CPP) designation last year through the Professional Pricing Society. At work, we have engaged a pricing optimization firm to apply science to our pricing process. I’ve found myself taking a backseat to a more technical coworker that has more experience in the quantitative aspects of pricing.
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Intercom, Inc.
JULY 17, 2018
Today, we’re announcing our new HubSpot and Marketo apps, which allow you to seamlessly sync your customer data so that you can nurture and convert more leads. Sales and marketing teams today have access to more tools than ever before. These tools help with everything from increasing website traffic to upselling customers, but the abundance of tools on offer brings its own challenges – not least of which is having your customer data in many different places.
First Round Review
JULY 20, 2018
After two decades of comms experience with companies like Eventbrite, Yahoo, Mattel and Nike, Terra Carmichael shares four common PR mistakes and her techniques for sidestepping them.
ProductCraft
JULY 16, 2018
NPS can be as polarizing as country music. Both lovers and haters are all too willing to make their case to anyone within earshot, equally loud and proud in sharing what makes NPS either the one metric to rule them all or the source of every evil inflicted upon mankind. Take, for example, UX luminary. The post Net Promoter Score: One Metric to Rule Them All or Just Fuzzy Math?
Pragmatic Marketing
JULY 18, 2018
Here is a question from a reader: I have a skills gap that I need to close. I earned my Certified Pricing Professional (CPP) designation last year through the Professional Pricing Society. At work, we have engaged a pricing optimization firm to apply science to our pricing process. I’ve found myself taking a backseat to a more technical coworker that has more experience in the quantitative aspects of pricing.
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UX Studio
JULY 17, 2018
This detailed article will guide you through how we facilitate a UX project kick-off workshop here at UX studio. A kick-off meeting is an opportunity to introduce the UX process, list and format of the deliverables, and project control and change management processes. Beginning with pre-preparations and going through follow-up, we will explain the whys, packed with examples and practical information.
Indicative
JULY 17, 2018
Each month, we bring you the highlights the Silicon Alley’s longest-running tech event, the NY Tech Meetup. Indicative was proud to be among the presenting companies at July’s event, hosted at AppNexus. Presenters demoed technology that ranged from helping consumers save money, to helping the city plant longer-lasting trees. Read more about the night’s highlights below.
The Product Coalition
JULY 20, 2018
Product management is seen by some as providing a service via a digital platform to a consumer, however there are many brands going above and beyond this basic principal and disrupting their industries completely. Digital products can change the way a consumer sees a particular sector and shape their expectations for any future experiences in that sphere.
Pragmatic Marketing
JULY 18, 2018
They say what starts in California, for better or worse, has an inclination to spread to the rest of the country. This may well be true of the Golden State’s new privacy regulation - the California Consumer Privacy Act (CCPA) of 2018. This law promises to do for California consumers, and quite likely all Americans, much the same that the General Data Protection Directive (GDPR) has done in the European Union.
Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)
Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.
Ask Benny
JULY 16, 2018
How to build a roadmap while staying agile and lean, and why so many product teams do agile wrong. Bottom to Top Agile In many companies that make a transition to agile, the move is initiated by engineering, which is focused on execution and efficiency. The rest of the company (product management, project management, sales, executive team, marketing) might be left behind or only be partly included.
The Product Guy
JULY 14, 2018
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
The Product Coalition
JULY 15, 2018
Almost on a daily basis, I speak with many aspiring entrepreneurs at different stages of their journey. Hearing pitches, reviewing business plans and roadmaps challenges me to think hard about what makes sense for a startup to focus on in order to succeed. Kudos to the inventors of the lean startup, business and feature canvases. Lots of good learning behind the gems of abstractions from deep experiences in entrepreneurship to scaling startups.
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