Sat.Apr 28, 2018 - Fri.May 04, 2018

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How to write sexy product docs

The Product Coalition

Nobody reading your docs? This post is for you. “Documentation” is a dirty word?—?especially at tech startups, where it seems to go against every grain in our rebellious, “move fast and break things” brains. Documentation, we say to ourselves, is for historians. Everyone on my team is already aligned, we tell ourselves, so why waste time on writing it down.

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What Product Manager Type Are You?

Hutwork

What do most people think when they hear “product manager”? They think of a slick, MBA-type who can fast talk his or her way around a product. Or maybe they think of a technical guru who understands “geek speak” and can relate it to end users. It’s interesting to note that other capacities in a business have a variety of well-defined words to tack on to their title to help others understand their function.

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Your Role is not to Write Requirements

Ask Benny

Why product management role is so misunderstood. The Technical Aspect Throughout my career as product manager I have talked with many product managers from different companies, seen a lot of product management recruitment ads, and followed many product management discussions and lectures. I have found out that an alarmingly large portion of those product managers are focused only on the technical aspects of their job.

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Does Anyone Really Want To Shop For Food At Amazon?

The Accidental Product Manager

Sure they are good at selling books, but are they any good at groceries? Image Credit: Wired. Let’s face it, Amazon is a very large company. Once you get to be that big, you’ve got a significant problem on your hands. Your investors expect you to keep growing , but you are already so large that it can be difficult to do. The product managers over at Amazon think that they’ve come up with a clever way to change their product development definition that will allow the company to grow i

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Using Habit-Forming Technology for Good by Nir Eyal

Mind the Product

Summary: In this ProductTank NYC talk, behavioral designer Nir Eyal examines the ways in which product design can influence consumer behavior, and discusses how to apply this thinking across various technologies to create a positive impact on the world. Companies and products are fighting for share of mind among consumers, so leveraging concepts from behavioral design and science is becoming increasingly relevant.

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Yes, You DO Need to Do Post-Mortems

UserVoice

Introduction. One of the most important, and often most-overlooked, aspects of adopting a “little-a” agile culture lies in the application of continuous improvement practices. By far the most important of these practices is looking back over past efforts so that we can identify root cause and propose remedial efforts. And while Scrum has this function built in on the team level, the sprint retrospective is.

Agile 114
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Relationships are the Currency of Product Managers

The Product Guy

Guest Post by: Rodhmir Labadie (Mentee, Session 5, The Product Mentor) [Paired with Mentor, Stuart Moore]. The process of taking a product or a feature from idea to execution is a taxing proposition for any team to undertake. Moving from product concepts to execution requires the steady guidance of a product manager to listen and understand the needs and wants of the organization, the teams involved, and the users for whom the product is being built.

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MTP Engage Hamburg 2018 was all About the People

Mind the Product

Music fans know all about that old chestnut of the “difficult second album”, but it’s a cliche that contains some truth. You usually get a decent helping of goodwill on your first public outing as the producer of something you’re passionate about, and this makes it very hard to live a up to a strong debut. We had a “second album in the making” feeling many times while we prepared for our second MTP Engage Hamburg, so we were relieved at how well it all turned

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Motivate your star performers with meaningful career conversations

Intercom, Inc.

Imagine walking into the office one morning and having your star team member ask if you have a few minutes to talk. In person. Your instincts tell you nothing good is going to come out of this conversation. And unfortunately, your suspicions are confirmed when they hand you their resignation and explain they’ve been offered “a new and exciting opportunity” that aligns with their career aspirations.

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How to Migrate From DataStax Enterprise to Instaclustr Managed Apache Cassandra

If you’re considering migrating from DataStax Enterprise (DSE) to open source Apache Cassandra®, our comprehensive guide is tailored for architects, engineers, and IT directors. Whether you’re motivated by cost savings, avoiding vendor lock-in, or embracing the vibrant open-source community, Apache Cassandra offers robust value. Transition seamlessly to Instaclustr Managed Cassandra with our expert insights, ensuring zero downtime during migration.

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“Product” is More Than Just Development

Clever PM

It’s far too common in the world of Product Management for us to wind up being narrowly focused on the actual product development cycle – define, build, measure, repeat. But there’s far more to building, launching, and maintaining a successful product than just what goes on between Product Management and Development. The best and most […].

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Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

First Round Review

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

B2B 112
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How can you Respond to the Rise of the Privacy-Conscious Consumer?

Mind the Product

When Elon Musk hopped on the #deleteFacebook bandwagon, it became clear that, in light of Facebook’s issues with Cambridge Analytica, public perception of internet privacy is changing. As a researcher on attitudes to digital privacy and an advocate for user-friendly privacy practices, I’m excited by these developments. I’ve been following the conversation and have started to see evidence of a long-term shift in consumer attitudes towards increased security and control.

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Get context on live chat conversations fast

Intercom, Inc.

When a visitor or lead gets in touch on your website, it’s important to get as much context as you can around the live chat conversation you have with them. Your aim should be to understand what they want, how you can help them and to judge how fast they need a solution. With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call.

B2C 214
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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Getting into Product Management

The Product Guy

There are many paths to becoming a product manager. Which path is right for you and what steps you should take are discussed by product expert, Jordan Bergtraum.

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Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

First Round Review

As CEO of Entrepid Partners and First Round's Sales Expert in Residence, Gaffney works directly with founders and early sales teams to establish go-to-market strategies and growth plans. Here he shares his pricing principles and experiments so early-stage teams can generate foundational revenue.

B2B 111
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How do you Measure and Motivate Product Teams?

Mind the Product

Product leaders frequently ask me how they should measure and motivate their product team members. Traditionally, product teams are measured on revenue and dates, so if a company hits its numbers within a specific timeframe, then members of the product team will continue to earn their paychecks. But what happens when product leaders want a more precise and individualized way to incentivize their product teams?

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Square’s Rohini Pandhi on spotting and solving customer problems

Intercom, Inc.

Product management is about solving problems. How can we help our users complete their job-to-be-done cheaper, faster or easier? Finding those problems to solve, however, becomes increasingly difficult as you scale – where the volume of feedback, and noise level of the vocal minority, compounds by the day. Not to mention changes to workflows affecting an increasingly large amount of users.

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Boost Enterprise Sales With Leads From Product Trials

Pragmatic Marketing

A majority of SaaS companies that I have built products for have brought their products to market with a sales-led, go-to-market motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit, as the sales reps were close to the customers and we had easy access to interview the customers we engaged with.; However, as our business grew we ran into challenges efficiently scalin

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The importance of proper ‘framing’ in UX research

Userzoom

Your research tasks are works of art – use the best frame possible! At the risk of sounding like a broken record in the UX space, ‘you ? user’. But as often as it is that this term is thrown around, its habitually easier to say than to put into practice. So why is it sometimes easier to say stuff than do stuff? Well, Daniel Kahneman (author of ‘ Thinking fast and slow ’ and Nobel Prize winner in economic sciences) and his late friend and fellow psychologist Amos Tversky provided an explana

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How To Be More Creative: Simple Exercises For Your Team

UX Studio

I’m walking on thin ice here, but sometimes I feel that UX design is killing my creativity. When it comes to the design process, I follow all the steps in the book. But occasionally, something gets lost along the way: true innovation. Then, I wonder: how to be more creative in a UX setting, while still putting the user first? What lies behind a creative crisis and how to avoid it.

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5 things to learn about user retention from… your MOM!

The Product Coalition

[link] Yes, your mom is probably the most talented person around you when talking about retention, customer relation, engagement and some other phrases that aim for the same outcome?—?How to make your users come again, and again, and again! And do it with a smile on their face and love in their heart! Just a small personal note before starting: Mom, I love you!

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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May BOM: Buyer Personas

Pragmatic Marketing

May’s Box of the Month is buyer personas. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts to help you create archetypical profiles that representing key buyer populations for your products and services. We’ll provide tips for getting to know buyers and users and listen to one company’s persona journey.

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How Apps Can Shape Your Future Self

Nir Eyal

Nir’s Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space because their persuasive influence transcends screen-level interactions.

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Why Customer Interviews Should Be Done Continuously

Generation Focus

Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is a way of communicating with your customer without being directly in the process. Not convinced you need interviews beyond your product launch? Then consider the following. Your Customer’s Needs Aren’t Stagnant Your customers and values are ever evolving.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

April//27//2018 Here are some interesting finds on UI/UX of the week! 1. [link] Ways to Listen to Customers. Very interesting article focused on different approaches to listen to customer feedback. It’s a nice addition to previously highlighted articles on Customer Experience (CX).Highlight of the article includes: “Gathering your best customers together to talk about your business and product is an excellent hands-on way to get direct feedback.

Article 68
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The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data and AI

Speaker: Aindra Misra, Sr. Staff Product Manager of Data & AI at BILL (Previously PM Lead at Twitter/X)

Embark on a transformation journey into the heart of the data ecosystem! This webinar is your gateway to a deeper comprehension of the foundations that drive the data industry and will equip you with the knowledge needed to navigate the evolving landscape. Delve into the diverse use cases where data analytics plays a pivotal role. We’ll explore how these applications are transforming with the introduction of Gen AI, and discuss the anticipated use cases for 2024 and beyond.

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TEI 174: Voice of the Customer tools product managers use – with Colleen Knuff

Product Innovation Educators

How product managers observe and listen to users to gain valuable insights. How do you know what products you should build? What products will delight customers? The answer isn’t a mystery and has been expressed by numerous past guests. One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week.

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Testing Modern Conversational Interfaces: Google Home and Amazon Alexa

Amir Rozenberg

Say hello to conversation! If you aren’t already talking to your watch, your car, or your smartphone, you will be soon. Users love interacting with services and content on their own devices, at their convenience and on their terms- doing so in a more “human” way frees them inconvenient and tedious text entry. Voice interfaces can make commutes more productive, let you quickly find a TV show, or find great recipes without having to juggle a keyboard and mouse with messy chocolat

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Why Customer Interviews Should Be Done Continuously

Generation Focus

Customer discovery isn’t a one-step process. It is a tale of the customer experience from start to finish. It is a way of communicating with your customer without being directly in the process. Not convinced you need interviews beyond your product launch? Then consider the following. Your Customer’s Needs Aren’t Stagnant. Your customers and values are ever evolving.