The Secret PM Handbook
APRIL 26, 2017
In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version. In this post I’m going to show how I use Hemingway. (In my upcoming writing course I’ll give a video demonstration of Hemingway.). Starting from terrible. I’ll start with a paragraph from a blog post I wrote in 2013.
280 Group
APRIL 25, 2017
This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different? Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. The ABM marketer plays a role supporting sales proposals, and using ABM technology, has the potential to improve conversion rates and shorten sales cycles.
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Lead on Purpose
APRIL 24, 2017
If you want to change your life, and maybe the world, you need to see things through different eyes. The simple things in life—things that we don’t always see right in front of us—make all the difference.
Mind the Product
APRIL 28, 2017
Product managers are meant to be many things – visionaries, decision makers, leaders and much more. But what about negotiators? Negotiation is rarely mentioned outside an interview for a product manager – yet, in reality, being a product manager is a role that demands good political judgement. It’s all about setting and managing expectations. Here are a few of my favourite tips for negotiating with stakeholders for you to immediately go and try out.
Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.
Product Management University
APRIL 24, 2017
Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are going in different directions, focused on different goals with competing and often conflicting plans.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Pragmatic Marketing
APRIL 26, 2017
How do you get six blind people to understand what an elephant looks like? It’s not unlike trying to define a product that it actually makes sense to build. Product teams often suffer from vague requirements that leave the design and development teams without direction. Or requirements may be so detailed that they discourage thinking of creative ways to solve user problems.
Mind the Product
APRIL 27, 2017
There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility and greater velocity from the time a problem is identified to the ti
The Product Guy
APRIL 22, 2017
If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. Each week we highlight some of the recently posted openings. Check out this week’s newest, below….
The Accidental Product Manager
APRIL 24, 2017
The Scion brand is being retired by Toyota Image Credit: Aaron Van Dike. You would think that if you became the product manager of something as big as an automobile, you’d be set for life. I mean, if the company is going to go to the effort of rolling out a new car model, then you’d think that they would be so committed to it that your job is secure for the next 10 years or so.
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Rahul Abhyankar
APRIL 27, 2017
First things first – no, this is not a clickbait headline. But if you are surprised why this question is even being asked in the first place, let me address that. We have had product management in the industry for a long time now. Proctor & Gamble pioneered the concepts of brand management and market research … Continue reading What IS Product Management, really?
Mind the Product
APRIL 26, 2017
Shendi Wang is a Business Leader of Product Development and Innovation at Mastercard. In her ProductTank NYC presentation, she discusses her own personal experiences in product and how they have helped her to discover the types of products she wanted to create. Shendi’s experiences in product started at American Express, developing prepaid products in a startup environment with their own tech platform.
TSIA
APRIL 28, 2017
Most technology suppliers don’t think about delivering business outcomes to their customers. For years, the technology industry has delivered products and services to enable the customer to own their outcome. The book B4B profiles how the buyers of technology are changing and the industry-wide impact of new business models that are emerging as a result.
Oren Steinberg
APRIL 24, 2017
How will therapy management software look like in value based care? Value based care is about placing the value generated by healthcare practitioners as the basis for payment as opposed to a fee-for-service model. The triple aim of value based payments is to improve care for individuals and population, at a lower cost. Value based payments can take many shapes and forms: bundled payments for episodes of care, shared savings and risk, capitation or population payments and more.
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Surya Suravarapu
APRIL 23, 2017
In the spirit of World Book Day , here are some books that helped me in a lot of ways over the course of the last year or two. I’ve made it my mission to read one book per week, non-fiction. So the list you are seeing below is on top of my rating list. I am providing the list here, in no specific order, without much commentary: Ego is the Enemy and The Obstacle is the Way (The Timeless Art of Turning Trials into Triumph) by Ryan Holiday The Subtle Art of Not Giving a F*ck by Mark Mason Originals
Mind the Product
APRIL 25, 2017
The role of product management is becoming more and more important inside media companies. The reason is twofold: media companies increasingly need a direct relationship with their audiences through new digital products, and they need to transform their cultures to adapt more quickly to the changing world around them. Over the last decade I’ve had an intimate view of the media industry from all sides of the table: from my tiny video startup , to the largest media distributor in the US (Comcast),
TSIA
APRIL 27, 2017
Convergence , what does it mean? In the literal sense, convergence is when two, or more, things come together and unite in a common interest or focus. Why are service lines and other internal organizations considering convergence, and why now? The short answer is: recurring revenue models (think subscriptions). Recurring revenue models require companies to think differently than they have in the past, with particular focus on driving product adoption, subscription renewal rates, and expansion of
UserTesting
APRIL 28, 2017
UserTesting is proud to be a Platinum sponsor and exhibitor at the UXPA Boston User Experience Conference on May 19th. UXPA’s Boston conference is a great opportunity for user experience professionals from across the country to gather and share their … The post Join UserTesting at the UXPA Boston User Experience Conference appeared first on UserTesting Blog.
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dscout People Nerds
APRIL 27, 2017
A People Nerds interview with Kat Lee of Square.
The Product Guy
APRIL 25, 2017
Guest Post by: Jeffrey Owens (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Chris Butler]. In the startup mindset of move fast and break things (thanks Mark Zuckerberg), often times customer interviews and getting to know how users interact with your application fall behind. At SpotHero, we have recently graduated from the “startup” product style of push as many things through as possible to a more mature and calculated product lifecycle.
TSIA
APRIL 25, 2017
This is an exciting time for services providers. As established by the Technology Services Industry Association (TSIA) in the ground-breaking book B4B , there is major transformation taking place: providers are evolving from simply delivering products and implementing software to delivering business outcomes. This transformation is necessary and, moreover, exciting, as it brings tremendous new opportunities.
UserTesting
APRIL 26, 2017
In a recent webinar, Lisa Seaman, User Experience Manager at Autodesk, shared how she tests and optimizes Autodesk’s websites with UserTesting. She discussed how her team uses UserTesting and why it has become such a crucial tool for their agile … The post How Autodesk creates better digital experiences with UserTesting – Q&A with User Experience Manager, Lisa Seaman appeared first on UserTesting Blog.
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Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.
UserTesting
APRIL 28, 2017
UserTesting is proud to be a Platinum sponsor and exhibitor at the UXPA Boston User Experience Conference on May 19th. UXPA’s Boston conference is a great opportunity for user experience professionals from across the country to gather and share their … The post Join UserTesting at the UXPA Boston User Experience Conference appeared first on UserTesting Blog.
UserTesting
APRIL 26, 2017
In a recent webinar, Lisa Seaman, User Experience Manager at Autodesk, shared how she tests and optimizes Autodesk’s websites with UserTesting. She discussed how her team uses UserTesting and why it has become such a crucial tool for their agile … The post How Autodesk creates better digital experiences with UserTesting – Q&A with User Experience Manager, Lisa Seaman appeared first on UserTesting Blog.
TSIA
APRIL 26, 2017
With the new generation of business models focusing more on recurring revenue, particularly subscription-based cloud offers, many technology suppliers are finding themselves needing to change certain aspects of their businesses and how they function.
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