The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. Photo by Tomas Sobek on Unsplash Nobody likes crises.

Product Strategy 107

Product Strategy Strategy User Testing Weak Development Team 107

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.

Product Strategy 121

Product Strategy Strategy Weak Development Team Framework 121

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 207

Technical Review Product Strategy Strategy Workshop 207

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

Product Strategy 125

Product Strategy Roadmap Strategy Vision 125

The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. Being very pragmatic, he hates stale discussions and so in almost every meeting we have, he keeps questioning the process that will lead us to the right product strategy. Sounds confusing? The primary reason W.

Product Strategy 182

Product Strategy Strategy Research Software Technical Review 182

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. Where are you? Do you have a clear ICP?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Mind the Product

JULY 30, 2020

Developing your product strategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your Product Strategy appeared first on Mind the Product.

Product Strategy 164

Product Strategy Strategy Roadmap User Testing 164

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

User Testing 122

User Testing Product Marketing Marketing Customer Experience 122

ProductBoard

JUNE 28, 2023

Product marketing and product management are two critical and distinct roles in a business, each with unique goals and approaches. Understanding the differences between these two functions is crucial for optimizing product strategies.

Product Marketing 52

Product Marketing Marketing Product Management Product Manager 52

Intercom, Inc.

JANUARY 14, 2021

And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. If you want to be excellent, if you really want to pursue the craft, and if you want to master product management, how would it look like?

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. This should be your first step into product strategy. Since product strategy is so hard, many companies simply skip it. in detail?—?which

Vision 104

Vision Product Strategy Strategy User Friction 104

Product Management University

JANUARY 19, 2023

Check out our courses on product and portfolio management to learn unique B2B skills to become a stronger product manager and product leader within your organization. You might also like: What is Product Portfolio Management? Your Product Portfolio Needs a Good S.W.O.T.

B2B 130

B2B Strategy Product Strategy Customer Experience 130

Userpilot

MARCH 24, 2021

Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

The Product Coalition

JULY 28, 2020

According to Customedialabs , the typical bounce rate for good performing e-commerce and retail products is 20%?—?45%, 45%, for B2B products it is 25%?—?55%, Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 113

User Testing Product Research Product Marketing Testing 113

Emerge Insights

DECEMBER 11, 2023

More likely than not, a lack of product-market fit between the team’s intended solution and the actual market’s needs is to blame. Product-market fit represents finding […] The post Achieving Product-Market Fit: A Guide for Product Owners appeared first on EMERGE | UX Agency.

User Testing 52

User Testing Product Marketing Marketing UX 52

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

User Testing 89

User Testing Product Research Product Marketing Testing 89

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Innovatemap

JUNE 27, 2023

There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. Our daily mission at Innovatemap is to help leaders achieve their product visions. “If Because I was that student at one point.”

Product Strategy 52

Product Strategy Research Software Feedback Software Strategy 52

ProductPlan

JUNE 19, 2020

At these points in the product’s lifecycle, Raffali encourages product teams to consider “if there has been a path that has been charted before for other innovations” that can be replicated or informative for your own journey. What does a Good Strategy Look Like? Companies don’t start with a product strategy.

Product Strategy 99

Product Strategy Strategy Research Software Technical Review 99

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

bpma ProductHub

JUNE 18, 2018

By John Mansour – Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans.

Product Marketing 150

Product Marketing Marketing Product Strategy Strategy 150

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. View the August issue.

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Agile Roadmap Magazine Marketing 100

The Product Coalition

DECEMBER 11, 2019

One of the biggest challenges product leaders face is convincing leadership of changes in product strategy. If you can clearly present to leadership that you have product-market fit and stickiness of customers, that’s a strong justification for more focus or resources on the growth side of the equation.

Product Strategy 78

Product Strategy Strategy User Testing Leadership 78

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Radical Product

SEPTEMBER 24, 2019

And yet, I had caught what I now call the Iteration Epidemic where we try to copy the success of companies that found their success through iteration, trying one strategy after another to find the nirvana of product-market fit. Radical Product Thinking means taking a systematic approach to building world-changing products?—?its’

Product Strategy 40

Product Strategy Strategy Vision Download 40

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Product Research 52

ProductPlan

FEBRUARY 7, 2019

Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. If no one wants your product, you don’t have a market. How to Measure Product-Market Fit.

User Testing 95

User Testing Product Marketing Marketing Research Software 95

280 Group

FEBRUARY 4, 2022

In this post, we’ll share the latest Product Manager salary information from Salary.com and how Product Managers can set themselves up for success in 2022 and beyond. . What Is a Product Manager? . Simply put, Product Managers are responsible for overseeing product development from conception to completion.

Data Visualization 367

Data Visualization Reporting Tools Research Software Product Management 367

280 Group

MARCH 2, 2021

Sales and Marketing teams. In working with the sales and marketing teams, many organizations have a Product Marketing Manager that works more closely with these teams, while others have the Product Manager taking on this responsibility. The post Product Management Roles: Whose Job is it?

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Webinar Outbound Product Management Product Manager 296

280 Group

FEBRUARY 9, 2021

To learn about this topic more in-depth, join our upcoming webinar on Thursday, February 18th, 2021: Fueling Your Product Strategy with Qualitative Research. Because interpreting qualitative data is time-consuming and subjective it is often underutilized or left behind altogether when building product strategy.

Data Visualization 207

Data Visualization Research Software User Testing Webinar 207

Dear Strategy

AUGUST 25, 2019

“If the strategies for all your moving parts aren’t in sync, then the power generated by those strategies won’t be able to flow back into the business” The easiest example of this scenario playing out inside a company can be seen at the interface between global and regional teams. Dear Strategy: Episode 093. ###.

Product Strategy 40

Product Strategy Strategy Reference Workshop 40